John DeMato Blog

In this article, discover why a tailored approach to branding photography is essential for speakers, authors, coaches, and consultants to authentically stand out and resonate deeply with their audience.

Think that your branding photos need to be perfectly polished? Think again. Learn why in the following article.

A thoughtful process can lead to photos that are not just magical but also true to who you are—and it all starts with the right partner.

In this article, discover why choosing the right branding photographer is crucial for experts, as it goes beyond mere photography to capturing the essence of your brand and forging a deeper connection with your audience.

Discover how leveraging environmental textures in your branding photos can create depth, authenticity, and a compelling visual narrative that studio portraits often lack.

Discover the power of micro-expressions and learn how subtle shifts in your facial expressions can transform your visual storytelling, making your brand more relatable and authentic.

Unlock the power of showing your true self in photos to connect with your audience on a deeper level—learn why authentic visuals matter for your brand.

Discover the four key elements that every speaker, author, coach, and consultant must discuss with their photographer to create a dynamic and engaging visual storytelling strategy for their brand

Discover why real-world settings trump studio environments for branding photography, enhancing authenticity and connection in professional imaging.

this article nlocks the secrets to a successful branding photo session with 3 essential strategies, ensuring authenticity and a deeper connection with your audience.

In this article, learn why having a variety of photos provides you and your marketing team with more creative latitude to produce high-quality, compelling marketing and promotional content, boosting engagement and conversion rates.

In this article, learn the five essential aspects to create a solid professional profile picture that enhances your personal brand and makes a memorable impression.

Ever faced disappointment when an online date didn't match their profile picture? This problem isn't confined to dating – it affects photos in the professional world, too. Discover the importance of authenticity in photos and why a 'what you see is what you get' approach is key in this article.

Enhance your brand's visual storytelling with a diverse range of emotions that enrich every story across your online presence.

Discover how to overcome discomfort in front of the camera and learn how professional photography can enhance your brand’s authenticity and connection with your audience.

Incorporating candid reflection photos into your visual strategy adds authenticity, provides versatile content for marketing, and shows your audience that you’re deeply invested in your work.