John DeMato Blog

It’s funny how one word has created such a large impact on my directing style. It’s all Peter Hurley’s fault. More on that in the following article.

What are some things to keep in mind before your next portrait session? This article shares 3 tips to help maximize the value of your time in front of the camera.

For some experts, their portrait session has a lot of moving parts. For others, a minimalist approach hits the spot. More on that topic in this article.

If you work with clients in a room, then your image portfolio needs to reflect this aspect of your business. Learn more in this article.

When looking to create a comprehensive image portfolio, show how you serve while also getting personal, too. More on that in this article.

When you need your sink fixed, you don’t call an electrician, right? Well, the same common sense logic applies to your photography needs. More on that in this article.

How do you feel about the current headshot you’re using as a profile picture? Let’s check in after you read this article and see how you feel then :)

The key to creating an image portfolio with staying power? Capture images over time in different locations that work for your brand. More on that here.

What aspects of your life do you want to share with your audience? Show it in your photos. This article shares how we achieved this goal with one of my clients.

When you strategize with your photographer, get into the nitty gritty. This article explains why this is critical to the success of your next portrait session.

A valuable portrait doesn’t always require you to look directly into the camera. Looking away and thinking to yourself works, too. More on that in this article.

The photos you share online act as your spokespeople. They need to represent the real you. More on that in the following article.

How do you consult and coach your clients? Virtually? In-person? Both? Regardless, show your audience what it looks like. More on that here.

Not sure if your image portfolio is comprehensive and compelling? See if it passes the dance test. I explain what that means in the following article.

Want to refresh your image portfolio while at a conference? Great! But it’s not a walk in the park to create that kinda magic. Why? I talk about it in the following article.