John DeMato Blog

Unlock the full potential of your professional image by investing in a specialized branding photographer. Learn in this article why this tailored approach is critical for experts, speakers, and consultants who want to elevate their digital presence and authentically connect with their audience.

Before investing in branding photos, this article shares 3 critical questions to answer beforehand to ensure that the decision aligns with where you are in your business and life.

Learn how to leverage professional branding sessions to capture versatile book photos that boost your online presence and keep your audience engaged.

In this article, discover how transforming branding photography from a cost to a vital investment can elevate your brand, deepen connections, and set you apart as an expert in your field.

Discover how sharing candid moments beyond your professional expertise can enhance your personal brand and build deeper connections with your audience in this insightful article.

Discover why 'power poses' are outdated in branding photography and learn how embracing genuine expressions can transform your professional image—John DeMato explains the power of authenticity.

Discover how authentic lifestyle photography captures the unique essence of your workflow and tells a compelling visual story for your brand's marketing strategy.

Discover the art of maximizing your branding session by prioritizing essential shots over preferences, ensuring your professional imagery aligns perfectly with your business needs.

Are you an emerging speaker questioning the need for professional photos? In the following article, discover why high-quality visual assets are a game-changer at every stage of your career and can catapult you towards success.

This article shares a behind-the-scenes look into the branding session between speaker and author, Jeff Gibbard, and NYC-based branding photographer, John A DeMato. Jeff also shares some thoughts on the experience of working with John.

This article shares a behind-the-scenes video of the branding photoshoot of speaker and author, Alan Stein Jr., who was photographed by NYC-based branding photographer, John A DeMato.

Discover how an open mindset during a strategy call can uncover unseen possibilities in your visual branding, paving the way for a more dynamic and comprehensive visual asset portfolio.

This article shares the importance of pre-planning strategy before a branding session. Specifically, branding photographer, John DeMato, shares thoughts from one of his clients on the topic, speaker and trainer, Susan Fitzell.

For experts stepping into the spotlight of a camera, genuine self-expression is paramount, not chasing an illusory perfection. In this article, you'll discover how embracing your unique qualities, serving your audience, and trusting your photographer's expertise can transform your portraits into captivating narratives that resonate with those you serve.

In order to create distinction from other experts in your space, make it easy for potential clients to visualize the process of how you solve their problems through relevant, valuable and high-quality photos. I talk more about that in this article.

The following article shares the experience of Paul Caffrey working with branding photographer, John DeMato, during his branding photography session.

Unlock the secret of shallow depth in your portraits to accentuate a vibe of excellence, drawing focus to you and creating a luxurious, high-end visual impact.

This article stresses the need for experts to cover their bases and know exactly what to expect in terms of cost for the entire session.