John DeMato Blog

Discover the power of authentic visual storytelling through strong rapport with your photographer, and see how genuine moments can elevate your brand.

If you wear glasses, the following article shares an important tip to consider when preparing for your next branding session.

Explore the art of contrived authenticity in visual storytelling, where staged moments reveal genuine truths, fostering a deeper connection between experts and their audience.

This article shares insights related to speakers who want to position themselves as the authority in their space of expertise sharing more than just 3-5 photos online.

Discover why investing in professional photos is crucial for your brand's credibility, how it boosts your ROI, and the significant impact high-quality visuals have on attracting more clients and business opportunities.

In this article, dive into the depth of branding photography beyond headshots and discover how a variety of images can craft a comprehensive and authentic brand story for experts.

This article talks about the value of leveraging photos that feel genuine and unique to you, otherwise, you run the risk of attracting the bad fit clients into your world.

Every expert's portraits should authentically speak their truth even before they say a word. In the following article, learn why defining key aspects of your personality and perception can inspire trust, connection, and resonance with your audience, effectively helping your photographer capture your unique essence and purpose.

The following article shares the words of speaker, coach and trainer, Kara Moll, about her experience working with professional branding photographer, John A DeMato, during their branding photo session.

This article shares the importance of receiving a large image portfolio of photos from a branding session, not because there’s a need to use all of them, but to provide more creative latitude when leveraging them.

Discover how genuine, candid photography can elevate your brand's visual storytelling and build stronger connections with your audience, inspired by Mount Sinai Hospital's impactful approach.

This article shares the words of speaker and coach, Liz Landry, on her experience of working with professional branding photographer, John A DeMato.

Discover how to critically evaluate a photographer's portfolio to ensure they deliver high-quality, authentic images for your marketing needs.

This article shares information for a 60-minute portrait session being offered by branding photographer, John A DeMato, at Influence 24, the annual conference held by the National Speakers Association.

Learn why natural, unposed branding photos are essential for experts and how they can enhance your authenticity and connection with your audience.

Investing in a professional photoshoot may seem inconvenient, but the resulting high-quality, genuine images can significantly elevate your brand, attract potential clients, and enhance your marketing strategy.

For experts, a successful photoshoot demands strategic planning and understanding of visual asset needs, much like a triathlete's meticulous preparation. In the following article, learn why thorough introspection and thoughtful planning are vital to creating images that genuinely punctuate your story and establish your authority in your expertise space.

Before your next branding photo session, there are 2 fundamental questions that need to be answered in order to truly maximize your time in front of the camera. To find out what they are, check out this article.