Add credibility to your brand thru photos

NYC Persuasive Visual Storytelling Blog | We live in a “don’t just tell me, show me…” world. That’s why image content serves a very important role in establishing credibility for your expertise. More on that in this article.

Storytelling StrategyJohn DeMatoNovember 16, 2020#yeahabsolutely, #sharemagicalideasComment

The value of listening to your clients feedback to create relevant content

NYC Persuasive Visual Storytelling Blog | If you are struggling to find inspiration for content to share with your audience, this article talks about the importance of leveraging client feedback to fill the void.

Storytelling StrategyJohn DeMatoNovember 9, 2020#yeahabsolutely, #sharemagicalideasComment

[VIDEO] Digital Introduction

NYC Persuasive Visual Storytelling Blog | As a speaker, author, trainer, consultant or other expert-based business owner, put your best foot forward by sharing image content that offers a warm and welcoming digital introduction.

Storytelling StrategyJohn DeMatoOctober 28, 2020#yeahabsolutely, #sharemagicalideas, #personalbrandComment

[VIDEO] The PB&J of image content

NYC Persuasive Visual Storytelling Blog | The leveraging of virtual and in-person photography has never been more important for speakers, trainers, consultants and other expert-based business owners. This article shares a compelling reason why you need both types of photos in your image content portfolio.

Storytelling Strategy, Virtual PhotographyJohn DeMatoOctober 23, 2020#yeahabsolutely, #sharemagicalideasComment

[VIDEO] Working hard to find the right angles

NYC Persuasive Visual Storytelling Blog | This articles shares the importance of having a variety of images taken from different vantage points in order to keep the attention of your audience on your content.

Storytelling StrategyJohn DeMatoOctober 9, 2020#yeahabsolutely, #sharemagicalideas, #personalbrandComment

Sending the wrong message to your audience

NYC Persuasive Visual Storytelling Blog | Not all selfies are created equal and this article talks about the types of selfies that could adversely affect the way your audience perceives you as the solution to their problems.

Storytelling StrategyJohn DeMatoSeptember 30, 2020#yeahabsolutely, #sharemagicalideas, #selfiesComment

[VIDEO] Let's talk about the "picture is worth a thousand words" thing

NYC Persuasive Visual Storytelling Blog | The phrase “a picture is worth a thousand words” is very misleading and lazy. While the statement may be true, it only tells half the story that you intended to share. This article explains the other half.

Storytelling StrategyJohn DeMatoSeptember 25, 2020#yeahabsolutely, #sharemagicalideas, #personalbrand, #lifestyleportraitsComment

Sometimes one isn't enough

NYC Persuasive Visual Storytelling Blog | This article offers speakers and trainers an alternative approach to the one big portrait session every 12-18 months model many of them adopt in order to create a more versatile image content portfolio over the course of a year.

Storytelling Strategy, Branding PhotographyJohn DeMatoSeptember 23, 2020#yeahabsolutely, #sharemagicalideasComment

[VIDEO] You pose, I shoot.

NYC Persuasive Visual Storytelling Blog | Posing is for models, not for speakers, authors, trainers and other expert-based business owners. In this video blog, I talk about the how and why behind me not posing my clients in front of the camera.

Storytelling StrategyJohn DeMatoSeptember 18, 2020#yeahabsolutely, #sharemagicalideas, #photoshoot, #personalbrandComment

There’s more to content creation than content creation.

NYC Persuasive Visual Storytelling Blog | While content creation, on the surfaces, provides immediate and essential benefits to your overall marketing strategy, this article talks about the intangible bonuses that also come with the effort.

Storytelling StrategyJohn DeMatoSeptember 16, 2020#yeahabsolutely, #sharemagicalideas, #contentcreationComment

Here's why folding your arms in photos sucks

NYC Branded Lifestyle Portrait Photography Blog | Many experts love folding their arms and look like a badass in their photos. This article explains how folding your arms can create a negative subconscious perception of who you to the viewers of these photos.

Storytelling StrategyJohn DeMatoSeptember 14, 2020#yeahabsolutely, #sharemagicalideas Comments

[VIDEO] Use photos online to offer your audience an entry point to connect

NYC Persuasive Visual Storytelling Blog | Beauty in your photos is only skin deep. Yes, it’s important to present flattering photos, but that’s only the beginning. This article points out what else your photos need to accomplish with respect to building an engaged audience.

Meet your clients where they are...persuasively, :)

NYC Persuasive Visual Storytelling Blog | This article introduces the Persuasive Expert Photo Program that geared towards speakers and trainers who prefer to get current content every month over the one big portrait session option.

[VIDEO] BTS Culling photos process

NYC Virtual Photography Blog | The process of culling through a photo session is an interesting dance that involves many factors. This article shares a BTS look into how I sort through the pile to find the magical keepers.

Personal Stories, Storytelling StrategyJohn DeMatoSeptember 4, 2020#yeahabsolutely, #sharemagicalideas, #virtualphotosComment

[VIDEO] Leverage artistry in your photos to inspire your audience to care

NYC Persuasive Visual Storytelling Blog | The online space is noisy and distracting and it’s up to you to cut through the noise and distractions with image content that inspires your audience to care enough to learn more about you.

Storytelling StrategyJohn DeMatoAugust 28, 2020#yeahabsolutely, #sharemagicalideas, #personalbrand, #lifestyleportraitsComment

A trained set of eyes to co-pilot your journey

NYC Persuasive Visual Storyteller Blog | This article shares the value of having a trained second pair of eyes when culling through image content to find the best photo to fit your various marketing needs.

Storytelling StrategyJohn DeMatoAugust 21, 2020#yeahabsolutely, #sharemagicalideas, #ZOOMpresentation, #personalbrandComment

Add a lil' Sizzle To Your Reel With Virtual Images

NYC Persuasive Visual Storytelling Blog | Having a virtual speaker reel is essential post-Covid, but this article shares one way to add some visual interest to those reels through photography.

Storytelling StrategyJohn DeMatoAugust 10, 2020#yeahabsolutely, #sharemagicalideasComment

Visual Punctuation In The Wild

NYC Persuasive Visual Storyteller Blog | This article shares an example of how the concept of visually punctuating the sentiment of the stories you share with your audience.

Making it through "The Gauntlet."

NYC Persuasive Visual Storytelling Blog | This article shares important questions to ask yourself when choosing the best images taken during any portrait session.

The expression on your face says it all

NYC Persuasive Visual Storytelling Blog | This article champions the idea that facial expression trumps vanity-driven goals when determining the value of the image at building relationships with your audience.

Storytelling StrategyJohn DeMatoJuly 3, 2020#yeahabsolutely, #sharemagicalideas, #visualstorytellingComment

John DeMato Blog