John DeMato Blog

Having all the visual assets in the world isn’t going to help your marketing efforts if you don’t use them. This article shares how 5 authors have leveraged their book photos to help spread the word.

NYC Persuasive Visual Storytelling Blog | It’s overwhelming to stare at hundreds of photos of yourself - I get it, I feel exactly the same way. This article shares a personal tip of how I navigate through a sea of my face after a session.

NYC Persuasive Visual Storytelling Blog | This article shares an opportunity for you to gain insights on how your appearance, behavior and communication skills affect the perception your potential clients have about you, courtesy of first impression expert, Sylvie diGiusto

NYC Persuasive Visual Storytelling Blog | When thinking about how to captivate your audience’s attention with compelling photos, this article offers an idea that is probably sitting on your bookshelf right now.

NYC Persuasive Visual Storytelling Blog | This article talks about why the constant evolution in your life and business needs to be reflected in your image content.

NYC Persuasive Visual Storytelling Blog | While the idea of creating content can be overwhelming for some, it still doesn't minimize it's importance to help create distinction from those you serve. In the following video, I talk about one way to create a MASSIVE amount of content that can be recycled over time. If you have a book, this especially relates to you.

NYC Persuasive Visual Storytelling Blog | Create distinction from other experts in your space by reflecting aspects of your core values in your image content. More on that in this article.

NYC Persuasive Visual Storytelling Blog | Too much of a good thing ultimately becomes not a good thing. This sentiments relates to all areas of life, including the image content that you share with your audience. I talk more about this idea in this video.

NYC Persuasive Visual Storytelling Blog | Think that once you use a photo from your image portfolio that it's not to be used anymore? Think again. In the following video, I explain a couple ways to repurpose your images in ways that will feel fresh and new to your audience.

NYC Persuasive Visual Storytelling Blog | When was the last time you actually looked at your website image content with a critical eye? That long, huh? Well, consider this article to be a piece of tough love, :)

NYC Persuasive Visual Storytelling Blog | Don’t simply shout from the mountaintops that you’re an authority - prove it through the way you present yourself online, especially through your image content.