While email signatures have become more complex with so many customizable options over the past couple years, the following article stresses the importance of keeping your photo selections simple and clear.
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NYC Persuasive Visual Storytelling Blog | While it’s awesome to share the wins, happy occasions and great side of life, when you’re an expert who helps others get past what’s holding them back, you also need to be vulnerable, as well. More in this article.
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What photos belong on your one sheet? The following article offers a list to help you put that together.
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What’s the best hero shot for your homepage? The following article lays out a plan to figure it out.
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When updating your online marketing assets with high-quality visuals, don’t forget the offline, printed stuff, too! More on that in this article.
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Are you a perfectionist? This article talks about how this mindset can hold you back from building an audience of those who need your help the most through your content.
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“Oh, no biggie - we can fix it in Photoshop.” Please strike this thought from your mind forever. This article explains why.
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While it may seem strange to speak directly to a camera in front of a wall, there is a reason for the weirdness. Learn about that reason in this article.
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For some experts, they believe that marketing their services through online storytelling is a waste of time. In this article, I share how these experts might want to rethink this valuable way to capture your audience’s attention.
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When sharing photos of what your in-person, client meetings look like, be sure to share the work displayed all around the room. More on that in this article.
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Record a podcast? The following article shares why you need to invest in some candid photos of the magic happening on the mics.
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When you’re stuck trying to find a story to share with your audience, this article suggests you look no further than your image content portfolio to find a story. Read more here to learn how.
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While making money is a priority for expert business owners, stressing that need to those you serve isn’t going to make that happen. More on that in here from Bob Burg.
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Before you invest time and money into hiring a photographer, go on a fact-finding mission and identify the visual gaps from where you are to where you want to be FIRST. This article shares how to do that.
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One of the biggest challenges Experts face when creating online content is a lack of relevant and compelling ideas. This article shares a way to help ease that point of friction in the creative process.
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You know that cliche, the riches are in the niches? It’s cliche because it’s true :) In this clip, Ron Karr talks to Jay Baer about the value of appealing to a smaller audience.
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How can an expert avoid sounding like a broken record by repeating the same stories and lessons over and over again? This article shares one way to keep the storytelling - and the insights - fresh and new for those you serve.
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Not sure how high-quality photos make a difference for your expert-based business? The following article shares a FREE RESOURCE that lays out the why, what and how behind creating photos that captures your audience’s attention.
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Don’t simply see the value of photos through the lens of beauty. See the opportunities each and every one of them offer. This article sheds more light on this topic.
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At the bottom of your social posts, do you tag a group of colleagues that might find value in the post you’ve written? The following article shares why you should stop doing that.
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