John A. DeMato | Visual Authority Architect
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Book Photography for Authors, Speakers, and Consultants

Photos of your actual book, the cover, the spine, and the pages inside, built for your launch and everywhere your book needs to show up after it. From $300.

 

You wrote a book. Now let it earn its keep.

Book photography for authors, speakers, coaches and consultants.

Your book is the clearest proof you've got that you think for a living. Somebody can look at it and know you did the work, no explanation required.

So it needs to show up everywhere. Your site, your kit, your LinkedIn, the podcast page, the slide deck. Not as a graphic somebody mocked up, but as the actual thing - the cover, spine, and pages inside where the transformation lives.

Most authors have one photo of themselves holding it up and smiling. That's not enough to carry a book for the next five years.

 
 
 
“I wasn’t entirely sure taking photos of my new book would be worth the effort. But John made it pop, and I’ve already used them often in marketing to great success.”
— Michael Bungay Stanier
 
 
 
 
 

Where These Photos Go

One session covers you for years. Here's where they show up:

For the launch:

  • Amazon page and launch emails

  • Preorder campaigns and announcement posts

  • Press features and online content

  • Promo graphics for every podcast you go on

And long after it:

  • Your website, home, about and book pages

  • LinkedIn and other social content

  • Speaker one-sheet and media kit

  • Slide decks, workshops, and event screens

And it goes past placement. A pull quote becomes a graphic. A chapter title becomes a hook for a post. A framework page becomes a visual on your website.

You're not asking anybody to take your word for what's in the book. You're showing them.

 
 
 
“John’s photos boosted my book launch, improved my website, and energized my presentations.”
— April K. Mills

What is captured

Two kinds of photos… and the second one is the secret weapon.

COVER AND SPINE

Front, back, spine, straight-on hero shots, vertical and horizontal, versions with room for text. These are the ones you'll use everywhere the book needs to be recognized on sight.

 
 
 

INSIDE PAGES

Quotes, frameworks, chapter titles, section headers, illustrations. This is where the substance is, and it's what lets somebody see the depth of what you wrote before they've read a word of it.

“John knew how to showcase my book and make it incredibly useful as a marketing tool.”
— Leslie Ehm
 
 
 
 

How It Works

We plan it. We get on a quick call and figure out what's worth pulling from inside the book, whether that's the quotes, the illustrations, the section headers, or the frameworks you built. We also talk through where you need these to show up, from your launch materials to your media kit to your website.

I shoot it. I photograph the cover, the spine, and the pages inside, and I shoot for variety, so you and your team have plenty of creative latitude when it comes time to use them.

You get it back. Everything comes back sorted by type of photo and delivered in both low and high resolution, so you can drop them straight into whatever you're building.

 
 
 
 

What it costs:

 
 

first print

  • Planning call

  • 1 book

  • 10-15 cover & spine shots

  • 5-10 inside page details

  • Signed copy included

$300

second print

  • Planning call

  • 2 books

  • 20-25 cover & spine shots

  • 15-20 inside page details

  • Signed copy included

$500

full run

  • Planning call

  • 3 books

  • 40-45 cover & spine shots

  • 30-35 inside page details

  • Signed copies included

$1000

 

This is for you if

  • Your book is part of how people size you up, not just something you sell.

  • You've got a launch coming and you need photos for all of it.

  • You're speaking, consulting, or teaching, and the book needs to be visible everywhere you are.

  • You're tired of the same hold-the-book-and-smile shot.

  • You want the book to look like it belongs at the level you charge.

Got a book?

Let's make it work harder.

Tell me what you've written and where you need it to show up. We'll figure out which of these makes sense, and if you've got a launch coming, we'll work backward from that date.

 
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Book Photography FAQ

  • Because your book is proof you think for a living, and most authors only have a publisher's graphic and one shot of themselves holding it up. Photos of the actual book, including the pages inside, let people see the substance without reading a word. They show up on your website, your media kit, your LinkedIn, podcast pages, and slide decks, and they keep working for years after the launch.

  • A publisher graphic shows what the book looks like. A photograph shows it exists as a real object somebody made, and it lets you show the pages inside, where the actual thinking is.

  • Book photography starts at $300 for one copy, $500 for two, and $1,000 for three. Every package includes a planning call, cover and spine shots, and detail photos of the pages inside.

  • More copies means more setups running at once, which means more variety in the shots. If you only need the basics, one copy covers it.

  • Two things. The cover and spine, shot from multiple angles with vertical, horizontal, and text-friendly versions. And the inside pages, including quotes, frameworks, chapter titles, section headers, and illustrations.

  • The packages cover multiple copies of the same book. If you've written more than one and want them all photographed, get in touch and we'll sort out what that looks like.

  • Two to three days after the session. Photos come back sorted by type and delivered in high and low resolution.

  • No. A launch is a common reason to book, but these photos keep working for years across your website, LinkedIn, media kit, speaker one-sheet, and slide decks.

  • Yes. All packages include full usage rights.