BRANDING PHOTOGRAHY for
Expert Business Owners
Strategy. Collaboration. Execution. Magic.
As an expert who speaks, writes, trains, coaches, and consults, aligning your online presence with your business, brand, and life is crucial. One way to achieve this?
High-quality, genuine, and purposeful photos.
Compelling branding visuals not only enhance your credibility but also make you more relatable and genuine to your audience.
This alignment helps you stand out from other experts in your space and attracts those who need your expertise most.
THE 2 TYPES OF BRANDING PHOTOS YOU NEED:
PROMOTIONAL IMAGES
Headshots and wider portraits ideal for your website, social media, speaker one-sheets, newsletters, book jackets, professional profiles and media appearances.
LIFESTYLE PHOTOS
Candid images capturing your day-to-day activities and props significant to you. Ideal for service pages, online content, blog thumbnails, infographics, client proposals, presentation slides, and other marketing and promotional needs.
What does the process of creating these promotional and lifestyle photos look like?
STRATEGY
Our deep-dive pre-session call uncovers the wrinkles and nuances of your personality and work. We'll determine your wardrobe, locations, props, and activities to ensure every aspect of your personality shines through.
SHOOT
With a customized photo list from our strategy call, we'll capture everything we need. The plan allows room for experimentation and capturing those in-the-moment shots that add extra magic.
SORT
To avoid overwhelm, your image assets will be organized into appropriate sub-folders, making it easy to find the right photos for your marketing projects.
SEND
After a little magic dusting (color correction and cropping), you'll receive a cloud link with high-resolution and low-resolution formats. The link stays active until you're all set.
CLIENT Love:
Carrie Verrocchio
Speaker/Author
“John DeMato is a photographer second to none. Not only are the photos exceptional, HE is exceptional. Before the shoot, John spent over an hour with me discussing exactly what I desired to get out of the photo shoot. He then gave me a list of items to bring with me so that we could capture those desired photos. During the photo shoot, John put me at ease with his wit and humor - mixed with the seriousness of over delivering on what he promised. The four hours of the photo shoot flew by - it was fun AND productive. John captured everything I wanted captured - teaching, speaking, thinking, podcasting - and just having some fun. At the end of the day, and 1400 photos later, John was still on the job and by the evening I had the edited photo files with exactly what I needed to build out my new website, promotional materials, and social media posts. Can't wait to work with him again!”
Maiko Sakai
Founder, Airtight Concepts Inc.
“Not only did John make the planning process easy with questions that effortlessly stimulated the creative side of my brain, he was also incredibly versatile when working around the constraints on the set. His ability to capture facial expressions that I didn’t even know I was capable of producing completely blew my mind. The variety of shots was beyond my wildest imagination. I enjoyed the process. If you don’t get particularly jazzed about your own photoshoot, I highly recommend John. You want a photographer like him who understands your needs more than you do!”
Owen Fitzpatrick
Speaker/Author
“I needed to get some quality photos that I could use as a speaker and thought leader on my website, social media, one sheet and across all my marketing channels. I was looking for some portrait and lifestyle photos to communicate my brand as effectively as possible. Working with John was a delight. From the beginning we had a deep conversation about exactly what I wanted to get across in the photos. He asked an array of questions and I really felt he got to understand very clearly what made me unique and what kinds of photos we would need to showcase that. He made found ways to unlock the different looks and expressions I wanted to unlock. The value of the photos has been immense. I have an extensive set of photographs that capture my essence and present me how I want to be presented. I highly recommend John. He’s reliable, honest and very easy to work, and great at what he does.”
Jay Townsend
Speaker/Political Consultant
“No one captures a subject like John. There is a magic in the way he peels back the onion of the person in photographs, and reveals something of them that is interesting, vivid, candid, revealing, quaint and personal. His work flatters his subject. His are photographs that compel a viewer to look. Quite like fine museum photography that compels one to pause and stare. There is another side of John. He is fun, quick, and patient. A master of his craft, a superb director who can coax the best from his clients with simple commands from behind a camera.”
Jenny Fernandez
Speaker/Author
“John DeMato is a fantastic professional photographer. He came highly recommended, and I engaged him to enhance my personal brand visual storytelling to communicate my work as an Executive Coach, Speaker, and Advisor. I was very impressed with John’s process, which started with a strategy session where we aligned on my business needs and how he would bring these to life, including my business profile, in-person, and virtual coaching, speaking, and facilitating. John is very client focused looking to build a long-term professional relationship with his clients. As such, he is a master at creating a fantastic client experience where you feel at ease in front of the camera. He is thorough in his approach, excellent at executing his art, and provides a fast turnaround to meet the most pressing deadlines. I was delighted with my pictures and highly recommended him as a partner.”
Sandy Rocourt
Performance Consultant
“A colleague recommended John to me as I needed photos for website development, blog writing, and social media posts. He is extremely professional and provides clear instructions how to achieve our goals for each action shots. The nerves of being in front of the camera melt away as soon as you see him. He knows how to make you laugh and guide you through the shoot. John is poised, pays attention to details, respectful of his clients' time and needs and timely when it comes to shooting, editing, and sharing imagery. The pictures turned out beautiful.”