Branding Photography

NYC Branded Lifestyle Portrait Photographer, John DeMato, collaborates with speakers, authors, trainers, and other business owners to create versatile image content portfolios that visually punctuate the sentiment of every story they share with those they serve.

 

Brand Photography That Gives You Months Of Content In a couple Hours

Finally get photos that match the caliber of work you actually do

Stop recycling old, stale, and stock photos and hoping nobody notices.

You've worked hard to become the expert you are today. But here 's what most people don't realize: potential clients are subconsciously looking for reasons to disqualify you. When your photos don't look like the real you in discovery calls — or when they look generic and amateur — congratulations, you just gave them the excuse they were looking for.

Let's make sure this doesn't happen to you.

 
 

Why Most Brand Photo Sessions Fail You

Look, you've probably been through this before:

  1. One outfit, one location, one look - Two weeks later you're back to recycling that same tired headshot

  2. Awkward poses that don't feel like you - So you avoid updating anything because you hate how stiff you look

  3. No strategy beforehand - You wing it and walk away missing the shots you actually need for your business

  4. Just headshots when you need proof - Clients want to see your expertise in action, not another corporate stare

  5. Zero variety - Same energy, same angle, and it bores your audience (and you) to tears

How many hours have you wasted scrolling for one photo that doesn't suck?


 
 
 
 

Strategic Brand Photography That Positions You As A One Of One

Every session strategically delivers three types of visual assets:

  1. Promotional Images – Powerful headshots and portraits that command attention and premium fees

  2. Candid Lifestyle – Action shots that recreate you doing the actual work—alone at your desk or transforming clients in real time

  3. Supporting Evidence – Your books, awards, workspace, and proof that backs up every claim you make and illustrates aspects of your personality.

The result? Your photos do the selling before you even speak.


Here's What This Looks Like:

 
 
 
 
 

PROMOTIONAL IMAGES


 
 

CANDID LIFESTYLE

 
 

 
 

SUPPORTING EVIDENCE


(See more client work here.)

HERE’S A BEHIND-THE-SCENES LOOK AT HOW THE MAGIC IS MADE:

 
 
 
 
 
 

 
 

What You Get

 
 
 
 

Pre-Session Strategic Planning

  • Collaborative strategy session to nail your shot list - Together, we work to flesh out who you are, what you stand for and how you help others

  • Strategic content roadmap so every shot serves a specific purpose in your marketing

  • Intentional location planning based on your brand and the story we're telling

  • Wardrobe strategy to maximize looks, minimize stress, and ensure genuine representation

 
 

 
 
 
 

The Actual Shoot

  • Multiple scenarios - Different locations, different energy, maximum variety

  • Strategic outfit changes for months of "different" content

  • Natural direction - You look like yourself, not a corporate robot

  • Real-time adjustments - When something works, we lean into it

 
 

 
 
 
 

Your Complete Visual Library

  • 100-400 strategically organized images - Categorize d by purpose an d platform for immediate deployment

  • Website-ready visual assets - Hero images, about page photos, and everything needed to refresh your entire digital presence

  • Speaker kit that books gigs - Photos event planners actively want to feature

  • 6+ months of genuine content - Post consistently with images that show the real you

 
 

 
 
 
 

A Guide To Actually Use Them

  • Custom Implementation Playbook – Exact instructions for which photos work where, when, and why

  • Optional Strategy Session – Add a Visual Storytelling Strategy Session to maximize your ROI and accelerate implementation.

 
 

 

Carrie Verrocchio
Speaker/Author

“John DeMato is a photographer second to none. Not only are the photos exceptional, HE is exceptional. Before the shoot, John spent over an hour with me discussing exactly what I desired to get out of the photo shoot. He then gave me a list of items to bring with me so that we could capture those desired photos. During the photo shoot, John put me at ease with his wit and humor - mixed with the seriousness of over delivering on what he promised. The four hours of the photo shoot flew by - it was fun AND productive. John captured everything I wanted captured - teaching, speaking, thinking, podcasting - and just having some fun. At the end of the day, and 1400 photos later, John was still on the job and by the evening I had the edited photo files with exactly what I needed to build out my new website, promotional materials, and social media posts. Can't wait to work with him again!”


Owen Fitzpatrick
Speaker/Author

“I needed to get some quality photos that I could use as a speaker and thought leader on my website, social media, one sheet and across all my marketing channels. I was looking for some portrait and lifestyle photos to communicate my brand as effectively as possible. Working with John was a delight. From the beginning we had a deep conversation about exactly what I wanted to get across in the photos. He asked an array of questions and I really felt he got to understand very clearly what made me unique and what kinds of photos we would need to showcase that. He made found ways to unlock the different looks and expressions I wanted to unlock. The value of the photos has been immense. I have an extensive set of photographs that capture my essence and present me how I want to be presented. I highly recommend John. He’s reliable, honest and very easy to work, and great at what he does.”


Jenny Fernandez
Speaker/Author

“John DeMato is a fantastic professional photographer. He came highly recommended, and I engaged him to enhance my personal brand visual storytelling to communicate my work as an Executive Coach, Speaker, and Advisor. I was very impressed with John’s process, which started with a strategy session where we aligned on my business needs and how he would bring these to life, including my business profile, in-person, and virtual coaching, speaking, and facilitating. John is very client focused looking to build a long-term professional relationship with his clients. As such, he is a master at creating a fantastic client experience where you feel at ease in front of the camera. He is thorough in his approach, excellent at executing his art, and provides a fast turnaround to meet the most pressing deadlines. I was delighted with my pictures and highly recommended him as a partner.”


 

Choose Your Ideal core asset session:

 

FOUNDATION

Ideal for your first professional brand photography investment

YOU’LL GET:

  • 2-hour strategic photo session

  • 100 edited images

  • 3 months of content

  • Pre-session strategy call

  • Branding Implementation Guide

INVESTMENT:

$3,200 + travel



INFLUENTIAL

For experts ready to dominate their visual presence

YOU’LL GET:

  • 4-hour strategic photo session

  • 250 edited images

  • 6+ months of content

  • Pre-session strategy call

  • Branding Implementation Guide

INVESTMENT:

$4,600 + travel



AUTHORITY

For established leaders who want it all


YOU’LL GET:

  • 6-hour strategic photo session

  • 400 edited images

  • 12+ months of content

  • Pre-session strategy call

  • Branding Implementation Guide

INVESTMENT:

$10,500 + travel


 

All packages include: Unlimited outfits, multiple locations, professionally colored + cropped photos delivered in low and high resolution, organized digital delivery.
Travel costs are additional.

 
 

 

Maiko Sakai
Founder, Airtight Concepts Inc.

“Not only did John make the planning process easy with questions that effortlessly stimulated the creative side of my brain, he was also incredibly versatile when working around the constraints on the set. His ability to capture facial expressions that I didn’t even know I was capable of producing completely blew my mind. The variety of shots was beyond my wildest imagination. I enjoyed the process. If you don’t get particularly jazzed about your own photoshoot, I highly recommend John. You want a photographer like him who understands your needs more than you do!”


Jay Townsend
Speaker/Political Consultant

“No one captures a subject like John. There is a magic in the way he peels back the onion of the person in photographs, and reveals something of them that is interesting, vivid, candid, revealing, quaint and personal. His work flatters his subject. His are photographs that compel a viewer to look. Quite like fine museum photography that compels one to pause and stare. There is another side of John. He is fun, quick, and patient. A master of his craft, a superb director who can coax the best from his clients with simple commands from behind a camera.”


Sandy Rocourt
Performance Consultant

“A colleague recommended John to me as I needed photos for website development, blog writing, and social media posts. He is extremely professional and provides clear instructions how to achieve our goals for each action shots. The nerves of being in front of the camera melt away as soon as you see him. He knows how to make you laugh and guide you through the shoot. John is poised, pays attention to details, respectful of his clients' time and needs and timely when it comes to shooting, editing, and sharing imagery. The pictures turned out beautiful.”


 

This Is For You If:

✓ Your headshot is from 2019 and you've leveled up since then
✓ You cringe when you see your competitors' polished photos next to yours
✓ You've been recycling the same 5 photos for the last year
✓ Event planners keep asking for "recent photos" and you panic
✓ Your 5-6 figure proposals get rejected because you look like a $500 consultant

This Isn't For You If:

✗ You think "good enough" is actually good enough
✗ Your cousin with a camera seems like a solid option
✗ You're shopping for the cheapest photographer on Google
✗ You believe great photos are a "nice to have," not a necessity
✗ Bathroom selfies are your current professional standard

 
 

Stop Letting Your Photos Cost You Money

Every week you wait, someone else is:

  • Booking the speaking gig you should have gotten

  • Landing your ideal client because they looked more credible

  • Posting fresh content and building a wider audience while you recycle that same old photos

  • Building visual authority while you stay "the best kept secret"

Your biggest competitor just booked their next brand session. What are you waiting for?