John A. DeMato
Branding Photography Speaker
Strategy, not shutter, builds a successful business
Transform your approach to branding photography from capturing photos to creating memorable, strategic visual assets that inspire consistent referrals and overall business growth.
Based on his extensive experience, John teaches the art of creating images that not only look beautiful, but also speak volumes about who the clients are, the audiences they serve, and how they solve their client’s problems.
His fireside chats are deep-dive sessions designed to spark creativity, drive action and inspire audience engagement. Through a mixture of candidness and humor - and the New York City accent to prove it - he ensures every moment is informative, impactful, and valuable.
If your goal is to host a conversation that offers a fresh perspective on how branding photographers can build a creatively and financially fulfilling business through curiosity, intention and strategy with those they serve, then John is your go-to presenter.
SAMPLE topic
DELIVER MAGIC:
Produce Incomparable Work Through Strategy
KEY TAKEAWAYS
📸 Master strategy calls with 4 critical questions to elevate every client session
📸 Discover 3 powerful techniques for deepening connection and rapport with clients
📸 Embrace contrived authenticity and ditch posting clients to create genuine portraits
📸 Learn 3 strategies to make client portfolios dance vibrantly and cohesively
📸 Acquire insights into delivering exceptional portfolios with speed and quality
You create beautiful branding photos, but, for some reason, past clients ghost you and referrals are few and far between. Why?
Earning more business involves more than satisfying their vanity requirements - and your own - through light, lens and location. It’s about creating an incomparable client experience from the inquiry call to photo delivery.
That way, clients feel seen, heard, led and captured in a way that produces a wealth of compelling visual assets that can be seamlessly plugged into their marketing and promotional materials.
In this fireside chat, John shares insights to help photographers understand how to prioritize their client’s needs before, during and after the sessions by asking questions, focusing their creativity behind the camera and connecting with them beyond the work itself.
* This presentation can be delivered in-person or virtually for your organization or association of branding photographers.
TESTIMONIALS
“He’s a no BS kinda guy. The ideas that you get are gold. If you have the opportunity to put yourself in front of him, you should do it.”
“The market is filled with folks who are quick to toot their own horns, forgetting that their very existence is to be in service of their clients. The Deliver Magic approach is the scaffolds on which one more easily flips the script, making it possible to better foresee your client’s needs and provide them the kind of images that will make an impact in their audience’s lives.”
“As a seasoned professional photographer, his insights have been invaluable. It would be in the best interest of your photography business to listen and learn how to Deliver Magic.”
“John gave actionable advice. I now have a standardized list of questions, it’s ready to guide every single strategy call and I’m using it with every single client, as opposed to writing down a couple questions before I hop on a call. It’s taken a lot of guesswork out of what to ask, and it’s helped me run my strategy calls in an efficient way and run a better shoot.”
“These strategies will make my approach so much more efficient and effective, which will make the experience for the subject that much better, and then, in turn, make for a referable business.”
BIOGRAPHY
John DeMato is a visual storytelling expert who coaches, trains and mentors branding photographers.
A former talk television producer for the NBC Universal show, Maury, John transitioned in 2014 to build a branding, event and book photography business that caters specifically to experts who speak, train, coach, consult and write books.
In that time, he’s developed a reputation as a go-to photographer in that space.
Dedicated to supporting his community, John imparts a wealth of insights on how photographers can implement a DELIVER MAGIC approach to their businesses through curiosity, strategy, authenticity, collaboration, and relentless execution.
This comprehensive method produces high-quality, compelling and versatile visual assets, establishes credibility, and builds genuine relationships with those they serve, leading to creating distinction from other photographers to be seen as a market of one.
It’s a magical place to be.