Photos that show people what you're actually like to work with
A full library built for everywhere you show up.
A decision maker is going to compare you to three other people who do what you do. Meeting planners line up speakers side by side. Bureaus flip through media kits. Leadership teams read proposals back-to-back.
You want to be the one who looks like the obvious choice.
That's what this is. A library of photos built around who you are, what you're selling and where it needs to go. When someone lands on your site or opens your kit, they get you immediately. You stop explaining your credibility on calls, and start talking about the work.
“John’s process began with a strategy session where we aligned on my business needs and how my work would be brought to life visually.”
What Changes After
Your visual presence stops telling yesterday’s story
You've got a library instead of three outdated photos you keep recycling. When you need something for a proposal, a podcast host, a new landing page, it's there and it fits.
People stop having to translate. They land on your site and immediately understand the level you're operating at without you spelling it out. The price conversation gets easier, because you already look like the number.
And the whole thing holds up next to anybody else they're considering.
“The value of the photos has been immense. I now have an extensive set of images that capture my essence and present me exactly how I want to be presented.”
What Gets Built
Three kinds of photos. They each serve a different purpose.
CORE ASSETS
You, looking right into the camera. What your face and your body actually do when you're being yourself, not when you're posing for a picture. This is the front door to your visual presence, the photo that makes somebody think they've got a read on you and want to know more.
VISUAL EVIDENCE
You in the middle of doing your thing. Teaching a room, working in the background, coaching a client, deep in it with people who need your help. These assets add credibility to your reputation because you show, not just tell.
MISSING DETAILS
The texture that fills in who you are and how you help. The receipts that prove what you do, and the interests outside of the work that show you’re a person, after all. Together, they make you specifically you, instead of anybody else who does what you do.
“I wanted a catalogue of assets to use across all marketing, digital and print, that accurately presented my professionalism and personality. And that’s exactly what John delivered.”
How We Build It
1. Strategy Call
We get clear on what you're selling, who you're trying to reach, and what people need to believe about you before they'll get on a call. We then dial in a custom shot list.
2. The Session
Next, we shoot it. Every setup and every location is there for a reason we already talked about.
3. Edit and Curate
You don't get a memory card dump of raw files. You get a set that's been gone through, so what's left is what you'll actually use.
4. Organized Delivery
Everything comes back sorted and labeled. No digging through folders wondering where anything is.
5. What To Do With Them
You get a guide that walks through where each photo goes and how to keep it all working as your business changes.
“John captured everything I wanted captured - teaching, speaking, thinking, podcasting - and having some fun. By the evening, I had the edited photos organized with exactly what I needed to build out my new website, promotional materials, and social posts.”
Three ways to do this:
THE REFRESH
This is you if you need a clean, current set for the places people check first.
YOU’LL GET:
2-hour session
100 edited images
Strategy Call beforehand
Implementation Guide
INVESTMENT:
$3,200 + travel
THE LIBRARY
This is you if you want more variety, locations, and enough to use for a while.
YOU’LL GET:
4-hour session
250 edited images
Strategy Call beforehand
Implementation Guide
INVESTMENT:
$4,600 + travel
THE SYSTEM
This is you if you want the whole thing built in one day.
YOU’LL GET:
6-hour session
650 edited images
Strategy Call beforehand
Implementation Guide
INVESTMENT:
$10,500 + travel
Every package includes unlimited outfits, multiple locations, professionally edited photos delivered in high and low resolution, and organized delivery. Travel is additional. Deposits are non-refundable.
This Is For You If:
You get paid for what you know.
You're being compared to other smart, capable people who do what you do.
You know that how you show up affects how seriously you get taken.
You've already built the expertise. You want your photos to catch up.
You're not after more photos. You want the right ones.
This Is Not For You If:
You're still working out what you do.
You want a pile of images without thinking about where they go.
You see photos as a nice extra rather than part of how you get hired.
Not sure which one?
I can help with that. Schedule a call to tell me what you're working toward and we’ll talk about what you actually need.
BRANDING PHOTOGRAPHY FAQ’S
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A headshot session gives you only photos of your face. A branding session builds a library, portraits, photos of you working, and the details around you that make the whole thing recognizably yours.
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Branding photography sessions with John DeMato start at $3,200 for a two-hour session with 100 edited photos. The four-hour session is $4,600 with 250 edited photos, and the full-day session is $10,500. Travel is additional for locations outside New York City.
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Sessions run two, four, or six hours depending on how much you need. Two hours covers a clean set for your main touchpoints. Four hours gets you more variety and more locations. Six hours builds the whole thing in one day. Another option for the 6-hour session is to split it up into two separate sessions based on client needs.
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Depends on the client’s needs. Some sessions happen in and around New York City, in whatever environment fits your work. That might be your office, a rented space, a client site, or outdoors. Additionally, John travels to the client for sessions outside the tri-state area, with travel billed separately.
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Between 100 and 450 edited photos depending on the package, delivered in both high and low resolution and organized so you can find what you need.
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Bring more than you think you'll need. Every session includes unlimited outfit changes. No outfits are off limits, as long as they fall into one of two categories: what you wear in front of people who pay you, and what you wear in your day-to-day life.
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Two to three days after the session. Everything comes back sorted and delivered in high and low resolution.
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Most people book four to six weeks out. If you have a launch, a rebrand, or a speaking season driving the timing, earlier is better.
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Yes. Every package includes full usage rights for your marketing, your website, your speaker materials, and anywhere else you need them.