Your Visual Brand is a Foundational Element of Your Visual Storytelling Library—Don’t Let It Cost You Clients
Captivate Clients, Command Premium Fees, and Solidify Your Expert Status with Strategic Branding Photography
Here’s the hard truth: expertise alone isn’t always enough.
When potential clients compare you to someone with the same credentials, your visual brand, a critical component of your Visual Storytelling Library, becomes the tiebreaker.
If your branding photography doesn’t immediately convey the trust, credibility, and the energy and passion you bring to the table, you’re missing out on:
Higher-paying opportunities.
Prime speaking engagements.
Industry recognition that sets you apart as the go-to authority.
Ongoing referrals from clients.
If you’re ready to stop leaving money on the table, I’m here to help you visually communicate what you already know, starting with foundational core assets:
You’re the most qualified, most compelling authority in your market, and strategic branding photography will build the cornerstone of your Visual Storytelling Library to prove it.
Building Your Visual Storytelling Library: Core Branding Assets
These are the core assets you'll use across all your platforms to make a powerful first impression. Think of these as the foundational elements that clearly communicate your expertise and essence:
Strategic Promotional Images:
These high-impact headshots and compelling lifestyle portraits are essential for giving your website, social media profiles, speaker one-sheets, newsletters, book jackets, presentations and media kits an immediate professional edge. These aren't just snapshots; they are strategic assets within your Visual Storytelling Library that tell decision-makers, “I’m the professional you’ve been looking for”. They are curated to shape how your audience perceives you and ensure you command authority with every photo.
Genuine Lifestyle Shots:
These genuine images of you in action—coaching, creating, speaking, and problem-solving—bring your blog posts, marketing campaigns, service pages, and social feeds to life. These visuals offer potential clients a glimpse into your unique approach and personality, building an emotional connection that goes beyond your credentials. These moments captured become valuable additions to your Visual Storytelling Library, showcasing not just what you do, but how you do it.
The Strategic Process Behind Building Your Core Asset Collection:
STRATEGY
Our partnership begins with a deep-dive strategy session that explores your brand, business model and personal style. We'll collaboratively define your outfits, locations, and props, ensuring your photos are powerful business assets aligned with your overall visual storytelling objectives. This initial clarity sets the blueprint for your session so there is no guesswork when you’re in front of the camera.
SHOOT
Guided by this strategic blueprint, we'll capture both essential strategic shots and spontaneous, genuine moments that highlight your unique personality and expertise. This blend of structure and creative flair aims to help your audience feel an instant, genuine connection with you, adding valuable layers to your Visual Storytelling Library.
SORT
Once the shoot is complete, your images are professionally edited and organized into an intuitive library of photos in sub-folders. This ensures you and your team can quickly find the right photo at the right time—whether you’re updating your homepage, crafting a proposal, or engaging on LinkedIn.
SEND
After meticulous light enhancements and cropping, you’ll receive high- and low-resolution files delivered via a convenient cloud link, ready to power up every aspect of your marketing and branding efforts.
What Clients Are Saying:
Carrie Verrocchio
Speaker/Author
“John DeMato is a photographer second to none. Not only are the photos exceptional, HE is exceptional. Before the shoot, John spent over an hour with me discussing exactly what I desired to get out of the photo shoot. He then gave me a list of items to bring with me so that we could capture those desired photos. During the photo shoot, John put me at ease with his wit and humor - mixed with the seriousness of over delivering on what he promised. The four hours of the photo shoot flew by - it was fun AND productive. John captured everything I wanted captured - teaching, speaking, thinking, podcasting - and just having some fun. At the end of the day, and 1400 photos later, John was still on the job and by the evening I had the edited photo files with exactly what I needed to build out my new website, promotional materials, and social media posts. Can't wait to work with him again!”
Maiko Sakai
Founder, Airtight Concepts Inc.
“Not only did John make the planning process easy with questions that effortlessly stimulated the creative side of my brain, he was also incredibly versatile when working around the constraints on the set. His ability to capture facial expressions that I didn’t even know I was capable of producing completely blew my mind. The variety of shots was beyond my wildest imagination. I enjoyed the process. If you don’t get particularly jazzed about your own photoshoot, I highly recommend John. You want a photographer like him who understands your needs more than you do!”
Owen Fitzpatrick
Speaker/Author
“I needed to get some quality photos that I could use as a speaker and thought leader on my website, social media, one sheet and across all my marketing channels. I was looking for some portrait and lifestyle photos to communicate my brand as effectively as possible. Working with John was a delight. From the beginning we had a deep conversation about exactly what I wanted to get across in the photos. He asked an array of questions and I really felt he got to understand very clearly what made me unique and what kinds of photos we would need to showcase that. He made found ways to unlock the different looks and expressions I wanted to unlock. The value of the photos has been immense. I have an extensive set of photographs that capture my essence and present me how I want to be presented. I highly recommend John. He’s reliable, honest and very easy to work, and great at what he does.”
Jay Townsend
Speaker/Political Consultant
“No one captures a subject like John. There is a magic in the way he peels back the onion of the person in photographs, and reveals something of them that is interesting, vivid, candid, revealing, quaint and personal. His work flatters his subject. His are photographs that compel a viewer to look. Quite like fine museum photography that compels one to pause and stare. There is another side of John. He is fun, quick, and patient. A master of his craft, a superb director who can coax the best from his clients with simple commands from behind a camera.”
Jenny Fernandez
Speaker/Author
“John DeMato is a fantastic professional photographer. He came highly recommended, and I engaged him to enhance my personal brand visual storytelling to communicate my work as an Executive Coach, Speaker, and Advisor. I was very impressed with John’s process, which started with a strategy session where we aligned on my business needs and how he would bring these to life, including my business profile, in-person, and virtual coaching, speaking, and facilitating. John is very client focused looking to build a long-term professional relationship with his clients. As such, he is a master at creating a fantastic client experience where you feel at ease in front of the camera. He is thorough in his approach, excellent at executing his art, and provides a fast turnaround to meet the most pressing deadlines. I was delighted with my pictures and highly recommended him as a partner.”
Sandy Rocourt
Performance Consultant
“A colleague recommended John to me as I needed photos for website development, blog writing, and social media posts. He is extremely professional and provides clear instructions how to achieve our goals for each action shots. The nerves of being in front of the camera melt away as soon as you see him. He knows how to make you laugh and guide you through the shoot. John is poised, pays attention to details, respectful of his clients' time and needs and timely when it comes to shooting, editing, and sharing imagery. The pictures turned out beautiful.”
Embark on Your Visual Storytelling Journey: Initial Core Asset Sessions
These focused sessions are designed to kickstart the creation of your Visual Storytelling Library with essential core branding assets. Each session includes a pre-session strategy call to align the photography with your brand and goals, the first step in our collaboration.
ESSENTIAL
For experts seeking a focused yet impactful visual update to enhance their online credibility and consistency. This session provides the initial core assets you need to make a strong first impression.
Pre-Session Strategy Call
2-Hour Photo Session
6-8 Promo+Lifestyle Photo Scenarios
Unlimited Outfits
Select + Sort Images
Basic Coloring + Cropping
Create up to 85 Images
INVESTMENT:
$3200 + TRAVEL
INFLUENITAL
For those looking to build a more comprehensive core asset portfolio to effectively engage across multiple marketing channels. This expanded session delivers a wider range of visuals for broader impact.
Pre-Session Strategy Call
4-Hour Photo Session
11-13 Promo+Lifestyle Photo Scenarios
Unlimited Outfits
Select + Sort Images
Basic Coloring + Cropping
Create up to 120 Images
INVESTMENT:
$4600 + TRAVEL
AUTHORITY
For established leaders ready for a significant initial visual investment to position themselves as undisputed authorities in their industry. This session provides an extensive collection of core assets and includes strategic guidance.
Pre-Session Strategy Call
6-Hour Photo Session
15-17 Promo+Lifestyle Photo Scenarios
Unlimited Outfits
Select + Sort Images
Basic Coloring + Cropping
Create up to 240 Images
2 Visual Storytelling Strategy Calls
INVESTMENT:
$10500 + TRAVEL
Note: These initial core asset sessions can be the starting point for a more comprehensive year-long Visual Storytelling Partnership, which includes ongoing quarterly strategy sessions, additional "Capture The Magic" shoots of your events and expertise in action, and dedicated sessions to capture "missing details" that further enrich your Visual Storytelling Library. Learn more here.
Ready to Become the Obvious Choice Through a Powerful Visual Story?
Your audience seeks a visible leader they can trust. Let’s create a Visual Storytelling Library that consistently showcases your expertise, opens doors to new opportunities, and solidifies your position as the go-to authority in your field.