BRANDING PHOTOGRAHY for
Expert Business Owners
Strategy. Collaboration. Execution. Magic.
As an expert-business owner who speaks, writes, trains, coaches and consults, you need to align where you are with your business, brand and life with how you present yourself online to those you serve.
One way to achieve this goal is through a portfolio of high-quality, genuine, and purposeful photos.
Elevate the perception potential clients have of you based on eye-catching images that provide curb appeal to your brand and business.
Show your audience who you are through photos that illustrate aspects of your personality.
Create a variety of photos that plug seamlessly into all of your current marketing and promotional needs.
WITH BRANDING PHOTOGRAPHY,
we’re talking about 2 types of photos:
PROMOTIONAL IMAGES
These are the headshots and wider portraits in your image content portfolio. They are ideally used on your website, social media profile images, speaker one-sheets, newsletters, book jacket photos, professional association profile images, email signatures, and submitted to podcasts and other media appearances.
LIFESTYLE PHOTOS
These are candid images that capture what your day-to-day looks like in your business and life. They also are photos of props and other materials that have significance to you in one way, shape or form. They are ideally used for specific services pages on your website, online content, blog/video thumbnails, infographics, client proposals, presentation slides, and other marketing needs.
HERE’S A BEHIND-THE-SCENES LOOK AT HOW THE MAGIC IS MADE:
What does the process of creating these promotional and lifestyle photos look like?
STRATEGY
During this deep dive, pre-session call, we’ll uncover the wrinkles and nuances to your personality, what work looks like to you and how you solve your client’s problems. These answers determine your wardrobe, locations to shoot, props to include, aspects of your personality that need to shine and activities in which you’re engaged while in front of the camera.
SHOOT
Once we’ve created a customized list of photos during the strategy call that we need to capture, we’ll spend our time during the session going down the list, one by one, until we grab everything we need. Having a comprehensive plan will also allow us some wiggle room to experiment and capture additional image content that presents itself in the moment.
SELECT
Post-session, we’ll tag-team to comb through every single photo taken to select the keepers and dump the rest. During this process, we’ll also strategize the best uses for each photo, including which ones are best used as profile photos, website elements, social media posts, blog articles, etc.
SORT
Rather than stare at one folder filled with hundreds of photos that will leave you overwhelmed and creatively paralyzed, these image assets will be organized into appropriate sub-folders. This will help create a faster, more effective process when you and your team are selecting photos for specific marketing projects across every touchpoint of your online presence.
SEND
Once I sprinkle a little magic dust on each photo - color correction and cropping - you’ll be sent a cloud link folder when each photo is formatted in both low-resolution and high-resolution. That cloud link is active until you or your team confirm that you’ve downloaded everything.
Carrie Verrocchio, Speaker/Author
“John DeMato is a photographer second to none. Not only are the photos exceptional, HE is exceptional. Before the shoot, John spent over an hour with me discussing exactly what I desired to get out of the photo shoot. He then gave me a list of items to bring with me so that we could capture those desired photos. During the photo shoot, John put me at ease with his wit and humor - mixed with the seriousness of over delivering on what he promised. The four hours of the photo shoot flew by - it was fun AND productive. John captured everything I wanted captured - teaching, speaking, thinking, podcasting - and just having some fun. At the end of the day, and 1400 photos later, John was still on the job and by the evening I had the edited photo files with exactly what I needed to build out my new website, promotional materials, and social media posts. Can't wait to work with him again!”
Maiko Sakai, Founder, Airtight Concepts Inc.
“Not only did John make the planning process easy with questions that effortlessly stimulated the creative side of my brain, he was also incredibly versatile when working around the constraints on the set. His ability to capture facial expressions that I didn’t even know I was capable of producing completely blew my mind. The variety of shots was beyond my wildest imagination. I enjoyed the process. If you don’t get particularly jazzed about your own photoshoot, I highly recommend John. You want a photographer like him who understands your needs more than you do!”
Owen Fitzpatrick, Speaker/Author
“I needed to get some quality photos that I could use as a speaker and thought leader on my website, social media, one sheet and across all my marketing channels. I was looking for some portrait and lifestyle photos to communicate my brand as effectively as possible. Working with John was a delight. From the beginning we had a deep conversation about exactly what I wanted to get across in the photos. He asked an array of questions and I really felt he got to understand very clearly what made me unique and what kinds of photos we would need to showcase that. He made found ways to unlock the different looks and expressions I wanted to unlock. The value of the photos has been immense. I have an extensive set of photographs that capture my essence and present me how I want to be presented. I highly recommend John. He’s reliable, honest and very easy to work, and great at what he does.”
Jay Townsend, Speaker/Political Consultant
“No one captures a subject like John. There is a magic in the way he peels back the onion of the person in photographs, and reveals something of them that is interesting, vivid, candid, revealing, quaint and personal. His work flatters his subject. His are photographs that compel a viewer to look. Quite like fine museum photography that compels one to pause and stare. There is another side of John. He is fun, quick, and patient. A master of his craft, a superb director who can coax the best from his clients with simple commands from behind a camera.”
Jenny Fernandez, Speaker/Author
“John DeMato is a fantastic professional photographer. He came highly recommended, and I engaged him to enhance my personal brand visual storytelling to communicate my work as an Executive Coach, Speaker, and Advisor. I was very impressed with John’s process, which started with a strategy session where we aligned on my business needs and how he would bring these to life, including my business profile, in-person, and virtual coaching, speaking, and facilitating. John is very client focused looking to build a long-term professional relationship with his clients. As such, he is a master at creating a fantastic client experience where you feel at ease in front of the camera. He is thorough in his approach, excellent at executing his art, and provides a fast turnaround to meet the most pressing deadlines. I was delighted with my pictures and highly recommended him as a partner.”
Sandy Rocourt, Performance Consultant
“A colleague recommended John to me as I needed photos for website development, blog writing, and social media posts. He is extremely professional and provides clear instructions how to achieve our goals for each action shots. The nerves of being in front of the camera melt away as soon as you see him. He knows how to make you laugh and guide you through the shoot. John is poised, pays attention to details, respectful of his clients' time and needs and timely when it comes to shooting, editing, and sharing imagery. The pictures turned out beautiful.”