Turn Your Photos Into Client-Generating Assets
Whether you're sitting on unused photos or starting from scratch, here's how to make every image work for your reputation.
Every photo you share either builds your authority or kills it. No middle ground.
And if you're like most experts, your visuals are working against you instead of for you.
Does This Sound Familiar?
"I spent $5k on photos and half are sitting unused while I scramble for content."
"My website photos scream 2019 but my expertise is cutting-edge."
"I lost a premium opportunity because my visuals didn't match my authority level."
"I'm using the same tired headshot everywhere and prospects have made comments about it."
"My photos say 'amateur' but my client results say 'industry leader.'"
"I have beautiful photos but no idea how to turn them into posts that actually get engagement."
This confusion is costing you more than credibility. While you're figuring it out, your competitors are capturing the opportunities you deserve.
What Happens When You Get This Right
Strategic visuals don't just look good—they do the heavy lifting for you.
When you know exactly which photos to use (and how to use them):
Your credibility jumps before you say a word
Old photos become fresh content that showcases your current expertise
Speaking bureaus notice you because your visual brand commands attention
Premium clients say "yes" faster because they already trust what they see
You stop scrambling for content because you have a system that works
When you're winging it:
You waste money on photos that sit unused on your hard drive
You post randomly and wonder why engagement sucks
You look amateur next to competitors with clear visual strategies
You're constantly starting from scratch instead of leveraging what you have
Prospects get confused about what you actually do
Whether you have 1,000 photos or zero, without strategy you're spinning your wheels. With it, every image becomes a business asset that actually works for you.
The Visual Storytelling Strategy Call
Tired of looking less credible than you actually are? Let's fix that.
Whether you're planning your first professional shoot or sitting on a hard drive full of unused photos, this 2-hour session cuts through the confusion.
No more staring at your photo library wondering what the hell to post. No more avoiding updates because you hate how you look online. No more watching competitors with worse expertise get better opportunities.
Just a clear roadmap that turns your visual confusion into strategic confidence.
Here's What Happens in Your 2-Hour Session
This isn't a cookie-cutter consultation.
You set the agenda based on what's keeping you up at night:
If you're sitting on unused photos:
We'll dig through your library and identify the goldmine you're missing
Turn old images into fresh content that showcases your current expertise
Create caption frameworks that transform snapshots into thought leadership
If you need strategic photo selection:
Audit what works (and what doesn't) across your website, speaker materials and social profiles
Map the right photos to the right platforms for maximum authority-building
Identify exactly what's missing from your visual toolkit
If you're planning new photos:
Define precisely what you need to capture so every shot has a purpose
Discuss photographer selection and briefing strategies
Ensure your investment actually moves the needle
What you always get:
Complete session recording to reference anytime
Immediate clarity on your next steps
A fresh perspective on photos you thought were "just travel shots"
How It Works
1. We Dig In
2 hours of straight talk about what's working, what isn't, and what needs to happen next.
2. You Get Clarity
No more guessing. You'll know exactly which photos to use where and how to turn them into content.
3. You Actually Do It
Full session recording so you can reference our conversation whenever you need it.
See What Others Are Saying
CAITLIN DONOVAN
The way John thinks and sees photos helped me to understand which photos would have the biggest impact in all different areas of my work - website, LinkedIn, speaker sheet and online content. I now have a better idea of what pictures are missing from my arsenal that I can hire John to take at our next session. This session taught me to take a step back and look for the deeper messages in my photos and use them to craft great content and captivate attention. This session taught me to take a step back and look for the deeper messages in my photos. To me, this call is a no brainer.
PHILIPPE BOULANGER
Before the visual storytelling strategy call, I was challenged by having so many great photos from my branding session with John, I wasn’t sure which ones to select or how to use all those photos to maximize their impact. John's strategy call session helped me identify additional ways to use my image bank to elevate my brand. He taught me how to extract the maximum amount of value out of everything in the series. I came out of the session with a renewed, high-impact media kit ready for distribution for my partners and PR. Additionally, we created a social media plan using the images to invoke emotions that would magnetize my content. John taught me a whole new way to view and curate my images. For experts considering booking a strategy call, I would say that the value is beyond what you know. You don't know what you will discover with John.
ROBYN HATCHER
Before my strategy call with John, I was sitting on a goldmine of photos that I hadn't done anything with. I had plenty of great shots, but I found myself stuck in the “It’s all about me!” mode of sharing, which didn’t sit right and which kept me from sharing. The session with John was transformative. The most valuable takeaway was learning how to see beyond the surface of each photo and connect it to broader themes and messages that matter to my clients. John's approach has shifted how I think about visual storytelling in my business - instead of just documenting moments, I'm now creating meaningful content that engages my audience and reinforces my expertise. To any expert considering booking this call: if you're struggling to make your visual content work harder for your business, John's strategic insight is invaluable. As a former TV producer, he has a unique ability to help you uncover stories you didn't even realize you had within your existing photo collection and learn how to use what you already have in ways that authentically advance your business message.
TOSCA DiMATTEO
This call adds a ton of value to your process because it will ensure that you do not waste your time and resources on the wrong things at the wrong time. John is a highly-experienced visual storyteller, and this kind of expertise is absolutely invaluable. The superpowers that John has – in both strategic underpinnings of your business/brand as well as understanding the tactical execution to get there is a unicorn experience that I don’t think you are going to find anywhere else. If you feel an urge to say yes to book this call - you won’t be disappointed!
Investment:
$400
Stop spinning your wheels with photos that don't work.
Who This Isn't For
Experts who just want someone to tell them they look great
People looking for free photography advice (plenty available on YouTube)
Anyone not serious about positioning themselves as the premium choice
Experts who think good photos happen by accident
ideal For
Successful experts whose photos don't match their expertise level
Anyone planning a photo shoot who wants to avoid costly mistakes
Experts sitting on unused photos wondering how to turn them into business assets
Thought leaders tired of looking amateur next to less qualified competitors
Common Questions Answered
"But John, I Don't Even Have Professional Photos Yet"
Even better. Strategy before photos saves you thousands and prevents the "expensive photos sitting unused" problem. We'll identify exactly what you need so every dollar spent works.
"$400 Seems High for Just Advice"
This isn't advice - it's a custom business audit. Most experts waste more than $400 on a single photo shoot that doesn't deliver results. This ensures everything you invest in actually works.
"How Is This Different from Asking My Photographer?"
Photographers capture great images. I help you turn them into business assets. Your photographer focuses on lighting and composition. I focus on ROI and positioning. Both matter.
Why Me?
I've been doing this for over a decade. I've watched too many brilliant experts struggle with visuals that undermine their credibility. I don't just take photos—I help you figure out how to use them strategically. No artistic fluff, no theoretical nonsense. Just practical systems that actually move the needle for your business.
Bottom line: Your expertise is world-class. Your photos should be too.
Ready to Stop Wasting Money on Photos That Don't Work?
Book your Storytelling Strategy session and get clarity on exactly what photos you need, where to use them, and how to turn them into opportunities.
I'm confident this will be the most valuable $400 you spend on your visual presence. If you don't walk away with clear, actionable insights that immediately improve how you think about your photos, I'll refund every penny.
When your photos finally match your expertise, everything else gets easier.