End the Confusion: Align Your Visual Storytelling with Intention and Strategy
Your Photos need to do more than “look good”
They need to act as strategic assets that visually punctuate your expertise, reinforce your message, and showcase your personality so you can connect more deeply with your audience.
This makes every photo you share online part of a cohesive never-ending story—one that aligns with how you want to be seen and supports your biggest business goals, whether it’s more clients, more revenue, or working more frequently.
But, here’s the problem
Does any of this sound familiar?
"I don’t know what photos I need to connect with event professionals, clients, or publishers."
"My visuals feel outdated, but I’m unsure what to replace them with."
"I have great photos, but I’m not sure how or where to use them."
"I’m about to rebrand and have no idea what types of photos I need."
"My current photos don’t reflect who I am today or showcase my services."
"I’m unsure of how to use photos effectively in my online content."
"I’m overwhelmed and don’t know where to start."
This confusion leads to a scattered, inconsistent image presence that dilutes your credibility and leaves opportunity on the table for other experts in your space to grab.
Why This Matters
When your visuals are intentional and strategically aligned, they:
Build Trust – Cohesive core assets reinforce credibility with your audience.
Maximize Impact – Each photo becomes a visual proof point across your entire content ecosystem.
Foster Connection – People respond to imagery that feels genuine and shows your magic moments in action.
Without a clear plan, you risk:
Eroded Credibility – Inconsistent visuals send mixed signals about your professionalism.
Wasted Investment – Valuable visual assets sitting in your hard drive, unused.
Missed Opportunities – Without aligned visuals, it’s harder to connect with clients or secure that next speaking and coaching gig.
Outdated Perception – Photos that don’t reflect your current expertise and message, which will attract the wrong - or no - clients.
Messaging Mismatch – Images that confuse rather than clarify what you do and who you help.
The Visual Storytelling Strategy Call
Whether you're:
Preparing for your next photo session…
Sitting on an archive of underutilized images of core assets, magic moments and hidden details…
Rebranding and need direction on how to intentionally shift your never-ending story…
Or just feeling like your current photos are no longer working …
This 2-hour session gives you the clarity, strategy, and confidence to move forward.
What We’ll Cover (Based on Your Needs)
This session is fully customizable to your priorities. Topics may include:
Auditing your existing visual library to uncover what’s working—and what’s missing.
Selecting and placing the right photos for your website, speaker kit, and digital assets.
Strategizing thumbnails for online courses, PDFs, videos, and podcast art.
Identifying new core assets needed for an upcoming photo shoot.
Planning your magic moments and how to document them moving forward.
Surfacing hidden details (books, quotes, props, environments) that help tell your deeper story.
Ensuring consistency across your online touchpoints (social media, media kits, slide decks, etc.).
Brainstorming creative ways to repurpose photos for social media and content marketing based on your frameworks and expertise.
Getting guidance on how to hire the right photographer to bring this vision to life.
This call also helps you prep for future photo investments by showing you exactly what visuals you need before you book another session.
Here’s How It Works:
1. Book Your Call
Schedule your 2-hour slot with me. We’ll focus on your most pressing needs and set clear priorities.
2. Create Your Plan
We’ll outline immediate action steps and build a roadmap for how to use your photos with purpose moving forward.
3. Revisit and Implement
You’ll get a full recording of the session so you can review insights and revisit the strategy whenever needed.
See What Others Are Saying:
CAITLIN DONOVAN
The way John thinks and sees photos helped me to understand which photos would have the biggest impact in all different areas of my work - website, LinkedIn, speaker sheet and online content. I now have a better idea of what pictures are missing from my arsenal that I can hire John to take at our next session. This session taught me to take a step back and look for the deeper messages in my photos and use them to craft great content and captivate attention. This session taught me to take a step back and look for the deeper messages in my photos. To me, this call is a no brainer.
PHILIPPE BOULANGER
Before the visual storytelling strategy call, I was challenged by having so many great photos from my branding session with John, I wasn’t sure which ones to select or how to use all those photos to maximize their impact. John's strategy call session helped me identify additional ways to use my image bank to elevate my brand. He taught me how to extract the maximum amount of value out of everything in the series. I came out of the session with a renewed, high-impact media kit ready for distribution for my partners and PR. Additionally, we created a social media plan using the images to invoke emotions that would magnetize my content. John taught me a whole new way to view and curate my images. For experts considering booking a strategy call, I would say that the value is beyond what you know. You don't know what you will discover with John.
ROBYN HATCHER
Before my strategy call with John, I was sitting on a goldmine of photos that I hadn't done anything with. I had plenty of great shots, but I found myself stuck in the “It’s all about me!” mode of sharing, which didn’t sit right and which kept me from sharing. The session with John was transformative. The most valuable takeaway was learning how to see beyond the surface of each photo and connect it to broader themes and messages that matter to my clients. John's approach has shifted how I think about visual storytelling in my business - instead of just documenting moments, I'm now creating meaningful content that engages my audience and reinforces my expertise. To any expert considering booking this call: if you're struggling to make your visual content work harder for your business, John's strategic insight is invaluable. As a former TV producer, he has a unique ability to help you uncover stories you didn't even realize you had within your existing photo collection and learn how to use what you already have in ways that authentically advance your business message.
TOSCA DiMATTEO
This call adds a ton of value to your process because it will ensure that you do not waste your time and resources on the wrong things at the wrong time. John is a highly-experienced visual storyteller, and this kind of expertise is absolutely invaluable. The superpowers that John has – in both strategic underpinnings of your business/brand as well as understanding the tactical execution to get there is a unicorn experience that I don’t think you are going to find anywhere else. If you feel an urge to say yes to book this call - you won’t be disappointed!
Investment:
$400
Gain the clarity, direction, and strategy to turn your photos into working assets across every platform.
Why Work with Me?
I’m not just a photographer—I’m your partner in building a visual storytelling system that makes your brand look as powerful as it truly is.
I help experts like you create aligned, consistent, and compelling visuals that support credibility, foster trust, and make every platform you show up on more magnetic.
This session is your first step toward building a never-ending visual story that grows with you.