End the Confusion: Align Your Visual Storytelling with Intention and Strategy
Your Photos need to do more than “look good”
They need to visually punctuate your expertise, reinforce your message, and showcase your personality in order to connect more deeply with your audience.
This makes every photo you share online more intentional and aligned to how you want to be seen by those you serve.
But, here’s the problem
Does any of this sound familiar?
"I don’t know what photos I need to connect with event professionals, clients, or publishers."
"My visuals feel outdated, but I’m unsure what to replace them with."
"I have great photos, but I’m not sure how or where to use them."
"I’m about to rebrand and have no idea what types of photos I need."
"My current photos don’t reflect who I am today or showcase my services."
"I’m unsure of how to use photos effectively in my online content."
"I’m overwhelmed and don’t know where to start."
This confusion results in scattered, inconsistent visuals that fail to reinforce your message, connect with your audience, or support the goals for your business.
Why This Matters
When your photos are purposeful and aligned with your message, they:
Build Trust: Cohesive, strategic visuals create credibility with your audience.
Maximize Impact: Every image serves a purpose, making your brand feel professional and polished.
Foster Connection: People connect with visuals that feel genuine and reflect the expert you truly are.
Without a strategic approach, you risk:
Eroded Credibility: Scattered visuals leave your audience questioning your professionalism.
Wasted Investment: Misaligned photos fail to deliver value and impact.
Missed Client Connections: Without engaging visuals, you lose the chance to captivate your audience.
Outdated Perception: Stale photos don’t reflect your current expertise.
Inconsistent Messaging: Mixed signals make it harder to command the rates your expertise deserves.
Your Path to telling your story visually with intention and strategy
Whether you’re navigating a rebrand, struggling to use your current photos effectively, or planning your next project, the Visual Storytelling Strategy Call provides the clarity, direction, and actionable insights you need.
This 2-hour video call is designed to help you stop guessing and start building a visual storytelling strategy that works. Together, we’ll address your immediate challenges and create a clear plan for using your visuals with intention and strategy moving forward.
What We’ll Cover:
This session is fully customizable to your needs.
Topics may include, but are not limited to:
Optimizing your website visuals.
Selecting the right photos for your speaker kit.
Identifying image thumbnails for online courses, PDFs, videos, etc.
Integrating photos into presentations and other marketing/promotional materials.
Ensuring consistency across your social media profiles.
Strategizing the right visuals for your upcoming branding photo session.
Reviewing your photo library to identify gaps and strengths.
Brainstorming content creation ideas with your existing photos.
Guidance on hiring the right photographer for future projects.
How It Works:
Complete the Questionnaire
Share your goals, challenges, and links to your current visual assets and touch points across your online presence.Book Your Call
Choose a 2-hour time slot. We’ll focus on your most pressing needs and prioritize topics to maximize the session.Create Your Plan
During the call, we’ll discuss solutions, tackle challenges, and outline actionable next steps so you leave with clarity and confidence.Revisit and Implement
Your notes have gaps? No problem - you’ll receive a link to the recorded call to revisit all key insights and the action plan discussed during our time together.
See What Others Are Saying:
CAITLIN DONOVAN
The way John thinks and sees photos helped me to understand which photos would have the biggest impact in all different areas of my work - website, LinkedIn, speaker sheet and online content. I now have a better idea of what pictures are missing from my arsenal that I can hire John to take at our next session. This session taught me to take a step back and look for the deeper messages in my photos and use them to craft great content and captivate attention. This session taught me to take a step back and look for the deeper messages in my photos. To me, this call is a no brainer.
TOSCA DiMATTEO
This call adds a ton of value to your process because it will ensure that you do not waste your time and resources on the wrong things at the wrong time. John is a highly-experienced visual storyteller, and this kind of expertise is absolutely invaluable. The superpowers that John has – in both strategic underpinnings of your business/brand as well as understanding the tactical execution to get there is a unicorn experience that I don’t think you are going to find anywhere else. If you feel an urge to say yes to book this call - you won’t be disappointed!
Investment:
Gain the clarity, confidence, and direction you need to make your visuals work for you now and moving forward.
$400
Why Work with Me?
As an expert in visual storytelling, I don’t just take photos—I guide you to use them to create a brand that’s intentional, consistent, and compelling.
Working with experts like you, I know exactly how to bring intentionality to your visuals, aligning them with your message so they work as hard as you do to communicate your value to those who need your help the most.
Ready to Align Your Brand?
LET’S GET STARTED, SHALL WE?
This session is your first step toward creating a visual story that speaks for itself. Whether you need clarity on your current visuals or a strategy to align them with your message, this call will help you prove what you say with how you show up.