Visual storytelling
implementation Guide
This guide offers a big-picture perspective on how professional photos—spanning branding, event, and book boudoir sessions—elevate your visual storytelling. By strategically integrating these images across your entire digital and offline presence, you’ll reinforce credibility, showcase expertise, and create a more genuine connection with your audience. Each photo serves as a visual proof point, emphasizing your relevance as a trusted expert, and telling the story you want to share, inspiring viewers to engage with you. Through thoughtful planning and execution, these images become invaluable assets that unify and enhance your brand wherever you show up.
Speaker/Media/Pr Kit Photos
Where Photos Do You Need:
Promotional Portraits: 2–3 cropped headshots, 2-3 wider portraits, and 2 vertical photos that showcase various aspects of your personality, preferably all in different outfits and locations.
Action Shots: 5–10 event photos - keynotes, panels, workshops, conferences, masterminds. A mixture of wide shots and close-ups that showcase your body language in action.
Where To Use Them:
Social media profiles, Website pages, speaker bureaus, other marketing materials, industry-specific websites and organizations—ensure consistent, polished visuals everywhere.
Website
Homepage
Hero Image: A strong, high-impact branding or event photo that instantly communicates credibility.
Inline/Supporting Images: Lifestyle portrait or candid event shots to break up text and highlight specific services or results.
Testimonial Blocks: Photos of real clients or events to reinforce social proof.
About Page
Headshot: A personable, close-up portrait that captures your essence.
Team/Environment Shots: If relevant, showcase your team or workspace for authenticity.
Lifestyle Moments: Images that reveal your personality and human side (e.g., speaking candidly, collaborating, engaging in hobbies, if relevant to your audience).
Services/Programs Page
Action & Demonstration: Photos of you actively delivering the service, whether speaking, coaching, or consulting. Can be candid captures or recreated branding images.
Process Highlights: Behind-the-scenes photos illustrating how you work or the tools you use, whether a candid capture or recreated during a branding session.
Speaker Page
Keynote & Panel Images: Stage shots capturing audience engagement and your speaking style.
Workshops & Breakouts: More intimate, hands-on images that show your facilitation skills, whether candidly captured during an event or recreated in a branding session.
Book Page
Author Portrait: A photo of you with the book.
Book Lifestyle Shots: Book signing photos plus creative Book Boudoir images that invite curiosity and help audiences preview the contents of the title in a compelling way.
Contact Page
Collaborative Photos: Shots of you in conversation with clients or colleagues, suggesting approachability and previewing what the work together looks like.
Solo Images: Either use one of your Speaker/Media/PR kit photos and/or a branding photo that recreates what your working/brainstorm process looks like.
Training Materials
Where Photos Are Needed:
Slide Decks & Presentations: Branded/action photos to visually punctuate key points on slides
Online Courses & Workbooks: Branding or event photos that visually punctuate the module title or section of copy it lives near, depending on the specific situation.
Webinars & PDFs: Leverage branding, event and Book Boudoir visuals in the same manner as slide decks and online courses and workbooks.
BOOK LAUNCH (For Authors)
Where Photos Are Needed:
Amazon & Retail Listings: Author headshots, lifestyle and “book boudoir” images to add color, vibrancy and visual variery to your Amazon profile, A+ material, and book marketing materials.
Book One-Sheet: Leverage Speaker/Media/PR Kit images, candid or recreated branding behind-the-scenes shots, candid book signing photos and Book Boudoir images.
Media Kits & Event Signage: Repurpose Speaker/Media/PR Kit photos and Book Boudoir for consistency.
Online Content
How to Incorporate Images into Content:
Social Media Posts & Ads: Pair storytelling captions with impactful branding, event and book boudoir images.
Carousels & Quote Graphics: Showcase multiple images in step-by-step sequences or motivational quotes.
Video Thumbnails & Reels: Repurpose branding, event and Boudoir images for eye-catching covers, as well as an alternative to B-Roll footage within the clips, too.
And what else?
Where Photos Are Needed:
Paid Ads & Email Campaigns: Consistent, high-quality branding, event and book boudoir visuals to capture attention.
Event Banners & Trade Show Booths: Mirror online branding for a cohesive in-person presence - make sure use the high-resolution versions of the photos your photographer delivers for these printed materials.
Internal Use: Proposals, presentations, and other company materials that add a personal touch.
What’s Next?
Regular Updates: Refresh image libraries as services, audiences, or business goals evolve.
Future Planning: Identify new offerings or events that need fresh and different visuals.
Team Alignment: Collaborate with professional designers and marketing professionals who understand your vision to maintain consistency and can maximize the value of your investment in creating new image content.