Look Like the Authority You Are
For experts and founders ready to align their visual presence with their massive impact
You command premium speaking fees. Your coaching program has a waitlist. You’re a 4x NYT best-selling author. Or, you've built a company that's disrupting entire industries. You've raised millions. Your team looks to you for vision.
You've built incredible expertise. But your photos?
They're not painting the full picture.
This Isn't About Pretty Photos
It's about a strategic visual storytelling approach that works 24/7 to make decision-makers stop scrolling and start paying attention to why they need to choose YOU.
BEFORE
AFTER
Jessica Pettitt, MBA, Speaker, Consultant, and Author
"I legit hate getting my picture taken. I hired John because he seemed to capture personality in his shots. What I 100% was not prepared for is that I never had time to remember how much I hate getting my picture taken because we worked fast and hard and laughed the whole time. I now have a ton of shots that can be used for social media, marketing, website, slides, books, and head shots, in multiple outfits, a wide range of emotions. Honestly, my lipstick lasted longer than our shoot, but the impact of feeling seen, understood, powerful, and even beautiful will last even longer."
Why This Matters Right Now
In an attention economy where people judge you in 2.6 seconds, where AI-generated content floods every platform, your genuine visual authority isn't just nice to have - it's your competitive edge.
Right now, that competitive edge is costing you:
Premium inbound opportunities going to visually superior competitors
Split-second judgments costing you credibility before you even speak
Digital touch points that fail to create the pattern interrupt you need
Getting lost in the noise instead of commanding attention
The Visual Storytelling Library:
Your strategic visual arsenal for becoming a Market of One.
Core Assets
The professional headshots and portraits that immediately signal your expertise and credibility before a single word is read. These aren't generic corporate photos - they capture who you actually are and how you want decision-makers in your space to see you. They anchor your website, speaker bureau pages, media kits, and social profiles, refreshed as your market position evolves.
These photos answer the question: "Do they look like someone I should take seriously?"
Visual Evidence
Professional and smartphone photos capturing your expertise and leadership in action - keynote stages and boardroom presentations, client transformations and team strategy sessions, behind-the-scenes preparation and real-world results. These prove you don't just talk about it, you deliver it.
These photos answer the question: "Can I trust that they deliver what they're promising?"
Missing Details
Professional and smartphone photos capturing the signals most leaders overlook - your IP, awards and recognitions, workspace setup, team collaborations and strategic sessions. Plus the human elements that create relatability - your morning rituals, family moments, community involvement, the "why" behind your work.
These photos answer the question: "Do I see myself working with this person?"
This isn't random photography. It's a strategic system that positions you as the unmistakable choice in your field.
What this does for you:
Premium fee acceptance without pushback when prospects immediately recognize they're working with a top-tier authority.
Inbound opportunities from decision-makers who see your visual authority and reach out directly because you operate at their level.
Faster sales cycles because trust builds instantly when prospects can see your expertise in action.
More media and partnership opportunities because journalists and event organizers choose experts who look the part.
Fee increases that your existing clients accept naturally when they see your elevated positioning.
Investor confidence because VCs back founders who look like they can scale and understand what it takes to build something significant.
Dont take my word for it…
Phil M. Jones, Creator of Exactly What to Say
Paul M. Caffrey, Author, Speaker, Sales Trainer
"The photos that John took are on another level and I'm seeing increased engagement on social media & look forward to what they will do for my website. The photos have also brought my speaker page to another level."
Jasmine Stringer, Speaker, Author, TV Personality
"The perspective and insights John was able to provide based on his years of experience working with experts has elevated how I show up online which has directly led to business growth."
Amy Scott, Financial Expert
"Since my recent (event) photo shoot, I have already been contacted by potential clients who attended the presentation. People were immediately interested in hearing more."
Certified Financial Planner at M.K. Byrne & Co.
“We did the pictures (to) rebuild our website, and they have certainly contributed to new business as well as multiple new clients commenting on the quality of the overall website.”
Ted Rubin, Speaker, Author, Strategic Relationship Advisor
"I jumped at the chance of a one-on-one session...none better. I recommend him wholeheartedly to anyone who is looking to enhance their image, create photos to include with their content, and to help build a personal brand."
Rachel DeAlto, Keynote Speaker, Communication & Connection Expert, Author
"By far the best photographer I've ever worked with... His shots are not only stunning, they have character and depth."
MIKE GOLDMAN, Leadership Team Coach, Author, Speaker, Podcast Host
BEFORE
AFTER
Your Next Move
The question isn't whether visual authority matters for your market position. It's which of the following approaches matches your timeline and goals - because every day you delay, you’re missing out on premium opportunities, instant credibility, and competitive edge.
Here’s how I can help:
Visual Storytelling Assessment (VSA)
Your strategic roadmap for visual authority
Comprehensive audit of your current visual presence across primary touchpoints
90-minute strategic consultation to identify your Core Assets, Visual Evidence,and Missing Details gaps
Detailed recommendations document showing exactly which visual positioning issues are costing you opportunities
Customized professional photography and smartphone strategy roadmap tailed to your business, brand and lifestyle
The outcome:
Complete clarity on your visual authority strategy
Exactly what to prioritize for maximum impact.
A proven systematic framework you can implement immediately and replicate consistently to build ongoing visual authority
Visual Storytelling Build (VSB)
Create your visual authority foundation
Begins with your Visual Storytelling Assessment
400-600 photos captured across your Core Assets, Visual Evidence, and Missing Details
Pre-session strategy consultation plus day-long professional photography session
Organized digital library ready for immediate use across website, social media, and marketing materials
Custom smartphone strategy playbook for ongoing visual capture between professional sessions
The outcome:
A comprehensive visual foundation that immediately elevates your authority
An organized library of images that eliminates daily scrambling for marketing visuals for various projects
A customized smartphone strategy taking advantage of opportunities to reinforce credibility and relatability whether a professional camera is present or not
Visual Storytelling Partnership (VSP)
Ongoing strategic evolution with your growth over the course of a year
5 annual professional photography sessions strategically timed to capture your highest- impact professional (Visual Evidence) and/or personal moments (Missing Details)
Monthly 45-minute strategic advisory sessions
Visual Storytelling Assessment and Build as your foundation is also included
Continuous visual library evolution with real-time guidance for capturing smartphone photo Visual Evidence at key events when professional photography is unavailable
Cross-platform optimization support and performance tracking of your visual storytelling impact on business outcomes
6-month performance review to assess ROI and partnership continuation
The outcome:
A dedicated visual storytelling partner who ensures your visual authority continuously evolves with your market position
Proactive strategic guidance and game plan anticipating your visual needs for high-stakes Visual Evidence moments
Continuous optimization based on real performance data and your business goals, refining your visual strategy to maximize impact
This Is For You If:
You're a business owner with multiple revenue streams to promote
You command premium speaking fees looking to book more stages
You've built a company that's raising significant funding or expanding rapidly
You're an executive coach, consultant, or author whose community is growing fast
You're a founder looking to scale into new markets
You're growth-oriented and value authenticity, excellence, and strategic positioning
You recognize that decision-makers buy on emotion and justify with logic - and genuine photos create that connection
You're tired of scrambling for photos and want a repeatable strategic visual system in place