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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Meet Anthony and Michelle

 

When Nikon cameras get a more human touch to them, :)

Okay, I want you to be honest with me for a second and answer this question:

Have you ever named an inanimate object?

Car? Motorcycle?  Something weirder than that?

I love my Nikon cameras very much, and if you've ever seen me handle them before, during and after a session, you would know what I mean.  

Throughout my life, I've purchased 6 Nikon cameras and 1 video camera, and each of them are significant to me for one reason or another.

Since becoming a professional photographer, I've purchased two, flagship Nikon cameras, and they have held down the fort for the past 6 years.

...and since they mean the world to me, yes, I named them!

I’d like to introduce you to Michelle (Nikon D4 on the left) and Anthony (Nikon D5 on the right). They're siblings and BFF's at the same time, :)

I am unbelievably grateful and fortunate to create a business around my art while simultaneously helping clients achieve their goals with such amazing, high-end equipment.

Regardless of bad lighting, bad location, or whatever crappy condition that exists, Michelle and Anthony have come through for me on every occasion, because technical concerns are not a concern with these badass, Nikon cameras, so the vision that my clients have for their image content always comes to life.  

Needless to say, they make me very happy, :)

Although I’ve gotten plenty of shit from friends and clients alike for naming them and talking about them as if they were children, I respond to everyone who busts my chops like this:

"When you pay as much for those cameras as I did, you can call them whatever the hell you want!”
 

What aspect(s) of your business for which are you grateful?  A piece of equipment? Something else? someone else? 

Please share your thoughts in the comments below. 
 

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you...because I care, :)