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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[interview] how to be a persuasive visual storyteller w/ amber khan

 

Being persuasive doesn’t mean putting on a show.

 
AMBER KHAN LIVE.png
 

you’re being persuasive simply by being yourself.

 

On several occasions, I’ve been asked by colleagues and potential clients what I mean by “persuasive” visual storytelling.

They feel that that word creates a negative and predatory connotation.

From my perspective, that’s not the case.

Can the art of persuasion be used in a predatory way? Sure - happens all day, every day.

But that doesn’t mean that’s the only way in which persuasion can be used, especially when it comes to the service of others, provided that you are honest with yourself and honest with your audience.

To help someone see how you can help them get past what’s holding them back is a win win all around…and it feels quite magical when the transformation in them has occurred, :)

This topic came up recently during my conversation with Amber Khan on her Impact 2.0 live show. We met on Linkedin, had a nice long chat on the phone, and decided that it would be a good idea to share our in the weeds conversation with her audience - sounded like a plan to me, :)

In addition to the topic of persuasion, some of the other topics we touched on include:

  • The real drawback to fake smiling

  • The importance of showing a variety of emotions throughout your image content

  • Why I chose to serve speakers, trainers and other expert business owners

  • The importance of being a specialist with a well-defined niche

To check out the conversation, click on the video below:

(If the video is not showing up, click this link to watch.)

What was your takeaways from this conversation?

Please share in the comment section below.

Before I go, might I ask a favor? If you found value in this conversation, would you please share this video with your audiences? I appreciate you in advance for doin that, :) #yeahabsolutely