[VIDEO] Leverage artistry in your photos to inspire your audience to care

What’s one of the most important functions of the photos you share online?

 Leverage artistry in your image content to inspire your audience to care.

The online space is an amazing opportunity for speakers, trainers and other expert-business owners to promote the way they serve to those who need to hear about it most.

The problem? 

It’s noisy as hell on that damn thing. 

And people’s attention spans suck. And I know from personal experience because mine sucks.

So, how do you cut through the distraction in order to become enticingly visible to those who need your help?

Offer them eye candy to inspire them to stop the scroll, read the stories you share and ask them to take action. 

By eye candy, I’m referring to your image content. 

Your photos are an integral part of your overall marketing strategy, and leveraging the artistry in those images to draw attention is one of the most important aspects of sharing photos in the first place.

It helps you persuade your audience to want to learn more about you.

Recently, during a presentation, I talked more in depth about how this concept of levering artistry in your photos to inspire your audience to connect:

(If your browser is not displaying the video, you can watch it here.)

What was your biggest takeaway from this clip? Any questions come up for you? Please share your thoughts in the comment section below.

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