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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[TESTIMONIAL] "...this was a relationship that was 'developed'."

 

For experts who speak, train, write, coach, and consult, a successful portrait session lies far beyond just pretty photos.

It's about creating an image portfolio that allows you to capture the attention of those that need your help the most. And it takes a lot more than just snapping a couple clicky clicks and, boom, you’re done.

Before picking up the camera, it's crucial to ensure that you and your photographer share the same vision.

After all, this is the foundation upon which the entire session is built, ensuring that the final product reflects who you are, who you serve, the problems you solve and how you solve them.

As a result, the time invested in pre-session strategy calls is invaluable.

Not just to get all the ducks in a row in terms of shot list, outfits, locations, and activities captured in front of the camera, but also to build rapport and genuine connection with your photographer.

Why?

When a client steps in front of the camera, they’re sharing their essence. In order for them to comfortably do this, they need to feel seen and heard.

And that’s hard to do if you’re connecting with your photographer for the first time when their camera is jammed in your face.

Tricia's experience highlights how important this is:

"Prior to even booking my session with John, he wanted to make sure we were aligned with expectations and outcomes. This wasn’t about an updated headshot; it was to enable me to tell my stories through powerful images - Images that would represent my life in pictures personally and professionally. After purposeful time spent defining success in our pre-session strategy call, we collaboratively crafted the perfect plan. John took care of all the critical details and surrounded me with the timeline, space, and people to bring the plan to life. This was not a transaction to John, this was a relationship that was 'developed'. One that he carefully crafted and continues to care for. They say a picture is worth 1,000 words…I now have the ability to fulfill that."

If you're looking for more than just a photographer, but a collaborator in your success, let’s chat and see if we're a fit to work together.