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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Photographer vs. Visual Storyteller

 

When it comes to choosing the right photographer for your next branding session, it’s not just about finding someone who can click a button and give you a few nice shots where you look good.

That’s not good enough.

What you really need is someone who gets you and the whole picture.

That’s a job for a visual storyteller behind the camera.

So, what's the difference?

Photographer vs. Visual Storyteller

A photographer? They'll take your direction, snap what you tell them to. A visual storyteller, on the other hand, guides you on what you need – they're proactive, not reactive.

Bare Minimum vs. Wealth of Options

While a standard photographer might just get the job done - if you’re lucky - a visual storyteller will flood you and your team with options. We're talking a cornucopia of images that offer variety and depth for your various marketing and promotional efforts.

Job Doer vs. Collaborator

A photographer shows up, does their thing, and leaves. A visual storyteller, though, they're your ally, your collaborator in crafting success by putting in more effort to create as much variety as possible in your portfolio.

How do you identify a visual storyteller from a mere photographer? It's all in the qualification process.

Don't just glance at their portfolios. Dig deeper. Are they showcasing cherry-picked shots or full sequences that demonstrate a narrative and a variety of visuals?

Ask them how they use the spaces they shoot to create unique angles and perspectives. A skilled visual storyteller knows how to work any space to their advantage.

How do they direct clients in front of the camera? It’s not just about telling you where to stand. it’s about drawing out your personality and essence.

Choosing the right photographer – no, the right visual storyteller – can make a world of difference for your brand.

They're not just capturing images - they're telling your story and the impact you have on those you serve.

So take the time, do your homework, and find that ideal collaborator who'll bring your vision to life.

The juice is worth the squeeze.