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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

"... I felt like his family..."

 

“We were long overdue for updates on headshots and images for promotion. We also wanted to feature Jason’s new art studio and my office, having just moved here and built the studio in the last two years.

The strategy call ahead of time gave us confidence, direction and enthusiasm for this new experience. We’ve worked with photographers in the past, but after this phone call I felt like this was going to be a totally new experience, and it was!

I was confident that John was going to deliver magic! His questions and suggestions for preparation allowed for a VERY easy list of next steps, empowering us to participate in a way that would allow for the best possible outcome.

In terms of how John made us feel comfortable in front of the camera, this is a question I’m still trying to analyze because honestly, it’s remarkable! It appears to be a magical combination of preparation, genuine connection with us, and a playful vibe that matched us.

I knew in less than 5 minutes into the shoot that he was going to capture our souls unlike ever before… and it happened! We were shining (throughout the range of emotions he captured), and he drew this out of us.

I am in awe of what he captured - our true selves. What a gift!

We now have shots that reflect our true selves, versus just promo shots that show what we look like. HUGE difference!!! I feel like sharing these captures with others will really be a new way of sharing what we do and who we are on a whole new level.

John is an artist. He engages with his clients in a way that helps their true beauty to shine. He captures their soul. He does this in a stealth manner that is fun and easy. I felt like his family, he made this experience so comfortable!

It was also a HUGE advantage that we were in our home. The photos are so personal, adding so much value to each shot.

It’s magical! Truly!!! Thank you, John.”

Thank you, Kim and Jason - I’m grateful for our time together, not just during the session, but dinner with the family the night before, and the car rides to and from the airport. You both are a beautiful example of why I serve those who serve others.