Think beyond the pretty headshot...
For experts who think that they can get away with updating their headshot every couple years and that’s all they need to do, think again.
Sure, headshots are an essential part of the deal.
They're used in your speaker kit, profile photos, website and other marketing needs.
But if you stop there, you're only scratching the surface of what pro photography can do to capture the attention of those you serve.
Branding photography dives deep, capturing the full spectrum of your professional life and personality.
It's about showcasing your unique process, passion, and those in-between moments that make you, well, you.
These are the candid, unguarded moments that invite your audience into your day-to-day. It could be you brainstorming with your team, laughing over coffee, or in deep thought.
These shots add a genuine touch and relatability.
Then there are the live event shots—capturing you doing what you do best - speaking on stage, leading a training or in a one-on-one coaching session.
These images are powerful. They don't just tell your audience what you do - they show them by capturing you in the act of solving your people’s problems. These images are not only compelling, but add credibility to your claim of being an expert.
Every photo tells a part of your story.
More than just looking professional, these images communicate the why behind the what.
They're about connecting with your audience on a deeper level, making it clear not just what you offer, but who you are and why you do it. And it helps them better visualize working with you, which lessens friction during the buying decision.
Branding and live event photography is about crafting compelling visual storytelling that encompasses all facets of your business and personality.
It’s not enough to look confident and approachable in your headshot - you need the full range of photos to create the perception in the minds of those you serve that you are the go-to solution to their problem.
This helps you stand apart from other experts in your space - so don’t skimp on the pics!