Genuine body language is the name of the game

When it comes to different types of photography sessions, maximizing the value for everyone involved takes different approaches. 

In genres like fashion and beauty, posing techniques are incredibly effective. They accentuate the main elements of the photo, such as clothing, makeup, or accessories, by highlighting them in a polished, styled way. 

But branding photos? 

If your photographer offers you a posing guide or brings up posing techniques during your inquiry call, then they’re not the right fit for you.

For experts, being genuine from top to bottom in your branding photos is crucial. This means showing your true self, including your natural facial expressions and body language. Let your photographer set up a scenario, and then react naturally.

For example, imagine a wider portrait scenario where you’re sitting at a table, looking directly into the camera. 

What do you do with your hands? 

Think of the camera as another person—maybe a client or a friend—and imagine you’re engaged in a conversation. What do you naturally do with your hands when you’re listening? Do you fold them in front of you? Lay them flat on the table? Use one hand to prop up your head?

If you’re unsure, that’s fantastic! Why? 

Your first, instinctive move is likely the most natural and genuine. It’s muscle memory. Whatever you do, hold that position and let the photographer optimize it for the camera. 

For instance, if you prop your head up with one or two hands, the photographer might ask you to adjust your hand and finger placement so as not to cover parts of your face from the camera angle. Or, they might tell you to ease up on the pressure to reduce wrinkles.

The point is, when you pose, you rob your audience of a genuine experience. 

You end up putting on a show, and that’s not what branding photos are about. They should capture the real you—the expert, the professional, the human being. 

Next time you’re in front of the camera, forget about posing and let your true self shine through. It’s the best way to ensure your photos are genuine and relatable, helping to build trust and connection with your audience.