The "perfect shot" doesn't exist

In the world of speakers, trainers, coaches, consultants, and authors, is seeking the "perfect shot" the right goal?

Short answer - nope.

It's a common misconception that the most Photoshopped, flawless images are the ones that will best serve your brand.

The essence of who you are and the problems you solve isn't captured through an immaculate portrayal - it's about being genuine in order to connect with your audience on a deeper level.

Why?

Because people crave genuine connections. They want to see the person behind the expertise, the human experiences behind the transformation they offer.

When you present yourself in a way that's too polished, too perfect, it can create a barrier. Your audience might admire you, but do they feel connected to you? Are you relatable?

A genuine approach wins because it breaks down these barriers. It invites your audience into your world.

Authentic images capture your quirks, your laughter, your contemplative moments, your WRINKLES, heaven forbid – all the facets that make you, well, you.

Let's not confuse authenticity with lack of quality, though.

Authentic doesn't mean unprofessional.

Yes, if you’re having a bad hair day or that pimple on your left cheek just won’t cooperate with makeup, have those boo-boo’s cleaned up by a retoucher.

But, if the blemish on your face or skin is there 24/7, it needs to be reflected in your images 24/7.

Show up in your photos as you do in real life.

It's about finding the right balance, capturing images that are both aesthetically pleasing and deeply genuine.

How do you achieve this?

It starts with working with a branding photographer who gets it – someone who understands the importance of authenticity and knows how to capture it.

It involves being yourself, letting go of the notion of perfection during your photoshoot, and embracing the way you are and how you look in the present moment.

The goal of your branding photography is not just to look good. It's to convey your message, connect with your audience and showcase your genuine self.

When it comes down to it, being genuine is what wins hearts and minds, not just the perfect shot.