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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

So, you say you’re not ready for photos, huh?

 

In the world of professional speaking, establishing a personal brand through high-quality, visual content has become increasingly critical.

Yet, one of the objections offered from emerging professionals is that they believe they may not yet be "expert" enough to invest in premium photography.

This perception, though understandable, needs to be changed

The truth is, high-quality visual assets are not just for established experts. They are a necessity for professionals at EVERY stage - from emerging speakers cutting their teeth to seasoned professionals who are household names within the communities they serve.

Your images are often the first impression you make on potential clients, customers, members, subscribers or attendees.

These images illustrate your personality, convey your professionalism and can be a key factor in a potential customer's decision-making process.

Emerging experts might argue they don't have the same needs as more established professionals.

But we all start somewhere.

Many of the most successful professionals can attest that their early investment in personal branding played a pivotal role in the growth of their business. Regardless of where you are, quality visual assets are an investment in your current and future success.

Imagine scrolling through a list of potential speakers for an event.

You're more likely to engage with profiles that feature high-quality, professional photos. High-quality images convey credibility, accomplishment, and professionalism.

It’s not fake it until you make it - it's to show the real you in the best light possible.

Polished, professional images can help convince people that you're the right choice for them, regardless of your current status in the field. It signals you take your work seriously, respect your audience and pay attention to detail.

And are able to deliver magic :)

Long story short, wherever you are in your business journey, you are READY for your close-up.