One and done? Nope...

In the dynamic world of experts who speak, coach, train, consult and write, the notion that a single photoshoot can serve your brand for years is a myth.

As professionals, we evolve, and the way we want to be perceived by those we serve evolve with us.

Clinging to outdated imagery can misrepresent who you've become and how your brand has transformed.

Here’s why you need to update your photos regularly:

1. Growth Reflection: You're not the same expert you were years ago. New photos can mirror your current expertise and personal growth, showing your audience the evolved you.

2. Content Freshness: Using the same images year after year can stale your brand's visual appeal and hurt your perception as the authority in your space of expertise. Fresh photos keep your content vibrant and your audience engaged.

3. Brand Evolution Alignment: As your brand evolves, your imagery needs to compliment that process. Updated photos ensure your visuals accurately reflect your current product and service offerings.

4. Personal Changes: Even minor changes in appearance or style can impact your visual storytelling. New photos can reflect these changes, maintaining a genuine and consistent look to the way you present yourself online.

Consider branding photography an ongoing project that feeds your never-ending story online.

It's not about frequent shoots but timely updates that capture your story's next chapter. That could mean every 6-9 months, or every year.

Regardless of frequency, collaborating with a photographer who understands who you are, who you serve, the problems you solve and how is key. They're not just capturing new photos but are collaborating withy you to create genuine and relevant visual storytelling assets.

Regular updates to your branding photography keep you relevant, engaging, and true to your current state.

Let your visuals not anchor you to the past but illuminate the path forward.