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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

1:1 conversations...plus 1

 

For many experts, a part of the way in which they solve their clients problems involves in person, coaching sessions.

And those sessions revolves around conversations.

From profound discoveries to breakthroughs in mindset, personal interactions form the foundation of your service.

What better way to reflect the essence of the transformation you provide those you serve than to include images of these intimate conversations in your image portfolio?

Why?

Demonstrating Connection

High-quality images of one-on-one conversations reflect the authentic, genuine connection you form with your clients.

It's not just about your expertise; it's about the empathy, trust, and understanding that you offer. By capturing this in a photograph, potential clients gain insight into your coaching style, making them feel more comfortable and willing to reach out.

Providing Context

While a well-written bio SPEAKS to your credentials and methods, images SHOWS the context of your work.

Photos of you engaging in one-on-one conversations offer a behind-the-scenes glimpse into your coaching process.

They demonstrate how you work, the environment you create, and the level of attention and care you give to each client.

When you show potential client’s how the sausage is made, that allows them to better visualize sitting across the table from you.

Storytelling

Storytelling is a powerful tool in the branding arsenal.

Photos of your interactions narrate the story of your coaching journey. They capture moments of insight, reflection, and breakthrough, offering a visual narrative that resonates with potential clients.

Each image, each moment frozen in time, is a chapter in the story of how you help clients transform their lives.

Remember, the high-quality images you share online need to be a window into your world, allowing potential clients to understand who you are, how you work, and the value you bring.

By incorporating images of one-on-one conversations, you add depth, context, and authenticity to your brand.

And it draws people in closer to learn more how you can help solve their problem.