Your Brand Deserves More Than Just 'Good Enough' Photos
One of the most common objections I hear from speakers is, "Do I really need new photos?"
Yes, you absolutely do.
The notion that your current photos are "good enough" is not just outdated, it’s potentially damaging to your brand.
Here’s why.
First off, think about the pace at which your career evolves. The events, the clients, the experiences—all these elements continually shape and reshape who you are as an expert.
When your photos are outdated, they fail to reflect this dynamic growth and transformation.
Instead of showcasing the vibrant, evolving professional that you are, your outdated photos project a stagnant, unchanging image. This creates a disconnect with your audience.
In addition, your audience wants to connect with the real you—the person they see and hear on stage.
Outdated photos often don’t capture the current essence of who you are. New photos, on the other hand, provide an opportunity to convey genuine aspects of your personality through high-quality, captivating visuals. This fosters trust and credibility, which are critical for building long-term relationships with your audience.
Also, visual storytelling is never-ending.
Every photo is a chapter in the story you’re telling your audience about who you are and how you can help them. When your photos are recent and varied, you provide a richer, more compelling story.
This variety also offers greater creative latitude for your marketing team, enabling them to craft more engaging content.
Not only that, but updating your photos is an investment in your brand.
High-quality, current photos can be leveraged across your entire online presence—your website, social media profiles, speaker/media kit, and printed materials. This consistency ensures that every touchpoint with your audience is polished.
Don’t let complacency be the enemy of your brand’s growth. Invest in visual assets that truly represent who you are today and watch how it transforms your connection with your audience.