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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Slap that camera shyness away...

 

Being in front of the camera can feel awkward, especially if you're not used to it.

I've heard this concern from countless speakers, coaches, consultants, and authors. The anxiety of having a lens pointed at you can make you feel vulnerable and exposed.

But here’s why this discomfort shouldn't stop you from investing in professional photos.

First and foremost, it’s not your job to be comfortable in front of the camera - that’s your photographer’s job.

Their role goes beyond just clicking the shutter.

It involves creating an environment where you feel at ease, and where your genuine personality can shine through. This process starts long before the session itself, during initial conversations and strategy calls.

The secret lies in the interaction - the conversation, getting to know you, and understanding what makes you tick.

They direct you subtly, offering guidance on how to position yourself without making it feel forced or staged. The goal is to capture those genuine moments of expression and body language that truly represent who you are.

Here’s another thing to consider: your audience wants to connect with the real you.

Being genuine is crucial in building trust and credibility. When potential clients see photos where you look relaxed and confident, they’re more likely to feel a connection with you.

They’re not just hiring a service, they’re investing in a relationship, and in some cases, a long-term one.

And these genuine photos can be a powerful tool in helping to establish that connection.

So, if the thought of being in front of the camera makes you uneasy, know that you’re not alone.

But also know that with the right photographer, this discomfort can be transformed into a positive and even enjoyable experience.

Don’t let discomfort hold you back from showing the world who you truly are.