You don't need everything all at once...

During a recent consultation call, I spoke with a client who is in transition.

She has an established business in the financial world, but also is working on a coaching angle.

As we discussed the potential of capturing promotional and lifestyle photos to satisfy the needs of both tentacles to her business, she realized that the coaching portion is still being ironed out.

By ironed out, I mean the way in which she intends to help her clients.

She’s debating whether or not she wants to do one-on-one coaching in person or virtually. She’s also on the fence about group coaching and facilitating virtually or in person.

That’s a lot of variables to consider…

…variables that greatly affect the shape and scope of the lifestyle component to her portrait session.

As a result, I suggested that we focus solely on capturing photo assets to support the financial side of her business, since that’s set firmly in stone.

And, when she’s ready, we can schedule a follow up session to capture images that will help promote the coaching side.

When it comes to building a comprehensive image portfolio, you don’t need to do everything all at once.

Your business, as well as you personally, evolves over time, and your photos can reflect that evolution over time.

While it would be great to be in front of a camera once in a blue moon, knock it all out, and call it a day, there’s no need to force something that’s not quite ready yet.

Get what you need in the short and mid-term, and run with that for now.

Over time, keep what’s still relevant and shed what no longer reflects where you are in your business and life.

If you try to force it, you could end up with a portfolio of photos that are misaligned and unusable if you decide to switch gears yet again.

That means you’ve just wasted your investment of time and money.

So take your approach to building your portfolio one step at a time.