Do you recognize the person staring back at you?

When you look at your portfolio of photo assets, do you recognize the person staring back at you?

Now, for many, when they read this question, they assume it simply refers to their physical appearance.

And, to a certain extent, that is true.

But, the purpose behind this question relates to you recognizing yourself based on where you were in your life and business when this photo was taken.

As a business owner, evolution is a part of the process. We ebb, flow, bob, weave at breakneck speeds.

Our frameworks change.

The way we serve our people through products and services change.

Our priorities in life change.

As a result, the way in which we communicate visually with the outside world needs to reflect those changes.

Otherwise, there is a disconnect between who we are and how we serve with those who matter most to us.

If there is an incongruence, then our visual storytelling is out-of-date, and the likelihood that you’ll want to share those images goes up dramatically.

And, if you don’t share those images, the never ending visual story you share online is incomplete.

That’s why it’s important to constantly recalibrate your visual assets to where you not only are with how you look, but also with WHERE you are in your business and life.

I constantly am sourcing new imagery and archiving old portraits and candid, in-action shots for this very reason.

While I basically look the same in many of the archived photos, they no longer serve me because when I look at them, I see a completely different time in my business, one that I’ve evolved from. And I simply don’t want to share them anymore for that reason.

For a lack of a better phrase, they feel off, and I no longer recognize that person staring back at me.

I suggest that you take a long, hard look at the image portfolios you have and determine whether or not you’ve outgrown them.

And if you have, it’s time for a refresh.