Break the 4th wall down for your tribe
Break the 4th wall down for your tribe
Familiarize them with how you create your magic!
In order to create a community around your expertise, it’s important to give them reason to buy into what you’re saying and gain their trust.
One of the most effective ways in establishing that type of connection is by breaking down the fourth wall between you and your tribe by presenting a fly-on-the-wall experience for them through your social media content.
What do I mean by that specifically?
Show your audience your processes and it will give them a much more realistic sense of who you are, who you serve and how you create your magic.
As a result, you’re giving people who are looking to invest in your services a chance to see and feel what that experience will look like, and that familiarization will make them feel more comfortable with their decision to work with you.
It was this line of thinking that inspired me to take a picture and write a post about what my pre-session strategy calls look like on my end of the phone. This strategy call is a GIGANTIC piece of the puzzle in terms of my branded lifestyle portrait session workflow, so, I wanted to peel back the curtain and give my audience a sneak peek.
Whenever you see the water, coffee and Chromebook combo on top of my dresser, that means a pre-session strategy call is about to go down.
I don’t use my normal MacBook Pro in my office for this because when I’m on these calls, I do a ton of pacing, talking with my hands - in between feverishly typing up a storm of insights and notes based on the client’s answers.
One time, the client asked to do a Zoom video call for her pre-session strategy call. I politely said no can do and explained that “I’ll be walking back and forth and you’ll never see me, so there’s no point!
She understood, and we did a 2-hour phone call that ended up working out just fine, :)
It’s important to have processes in place that help support your productivity. This one happens to be one of my favorites, because it has lead to some amazing strategy created for my client sessions.
What are some of your favorite processes that you leverage to create a more productive you?
In total, I snapped about 5 or 6 versions of this setup. The first few, I wasn’t super jazzed with the lighting, so, I adjusted the blind on the left side of the screen to block some of the window light and moved my money tree over to add in some colorful texture. You know, it's the photographer in me, :)
But, most importantly, I ended up with a photo that visually punctuates the sentiment of this story because it captured an authentic moment that transpires in my business all the time.
I talk more about capturing these authentic moments during my one-on-one, idea generation program, the Idea Nugget Incubator. I also talk more in depth about how to leverage photos taken with with either your smartphone, or a professional, branded lifestyle portrait in order to visually punctuate your stories.
Interested in learning more about the Idea Nugget Incubator program? Go check it out here.
PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)