Swaggin' it up...
How’s your swag game?
Share what they all look like through photos.
I’m constantly amazed at how creative teams are with creating unique swag to promote their business and brand.
If it has a surface OF ANY KIND, then words, colors and logos can be printed on it.
And it makes sense.
It not only reinforces the brand, but the stuff looks cool
One of the questions I ask during a branded lifestyle portrait session involves identifying any branded materials they either sell or give away to clients and team members so that they can remember to pack it for their shoots.
These images are valuable visual assets in that they can be used in a variety of ways.
Website banners
Online Content
PDF images
Video thumbnails
Printed Materials
Other marketing and promotional needs
Sure, while inserting a standard, digital logo in all of these places would be just fine, using lifestyle photos of branded materials with the logo and text adds a visual pop that catches people’s eyes.
The more shine you apply to your marketing materials, the higher the perception prospective clients, members, and subscribers will have regarding your business and how you can help solve their problems.
During a recent, multi-day coach training for Workman Success Solutions, I hit the swag jackpot.
As I made it to the team’s site office, I felt like I walked into a department store of all this cool swag everywhere.
Now, during the initial strategy call, we focused on discussing the different moments that would happen during the two days I was on site. The branded materials didn’t come up once.
But, once I saw this visual candy store staring me in the face, I knew I had to add that to my mental shot list, regardless if we talked about it or not.
Throughout my time at the event, I captured them anywhere and everywhere they popped up:
As I mentioned to a member on the company’s executive team, this collection of swag was not only the most comprehensive I’ve ever seen at an event, but all of it looked really top-notch and high-quality.
In addition to the 9 million photos taken during the training session itself, they now have a wealth of image assets that they can leverage across their entire online presence.
If you have an arsenal of branded materials that you either sell or give away to your people, be sure to have them photographed so that you have the same opportunity to create unique visual assets to support your marketing and promotional efforts…
…and if at all possible, mention it to your photographer BEFORE the session so they can be prepared to create the imagery :)
For more visual storytelling strategies and insights for experts, I’ll talk your eyes off through my blog.Sign up to receive them directly in your inbox, and if you have any questions,set up a time to chat with me and then I’ll talk your ears off, too :)