ChatGPT is my first "full-time employee."

ChatGPT is my first full-time employee. 

Well, technically, it’s more like a team, the way I collaborate with it.

But here’s the thing—I didn’t start off as a believer.

At first, I was skeptical. I couldn’t help but wonder: Would this tool actually help, or would it turn into yet another distraction? I could already picture it taking me down rabbit holes, pulling my focus away from what mattered, and wasting hours on pointless experiments.

And for a while, that’s exactly what happened.

But then, I realized something: I wasn’t using it correctly. 

I had to train it—show it how I think, communicate, and articulate my ideas. Once I taught it my tone, my personality, and the way I problem-solve by feeding it examples of my previous work, everything started to click.

For years, I had spent countless hours trying to wrangle all the ideas swirling in my head. 

Throwing concepts at the wall, experimenting, course-correcting—rinse, repeat. 

Don’t get me wrong, I’m committed to the process as a business owner because that’s what we do, but sometimes it felt like trying to shoot a branding session with one hand tied behind my back.

Enter ChatGPT.

It wears so many hats in my business, I’m surprised it hasn’t asked for a raise. 

Marketing strategist, copywriter, social media strategist, brainstorming partner, business developer—you name it, it’s done it. Oh, and let’s not forget its role as my personal digital shoulder to cry on from time to time.

But here’s the real magic: It’s not about ChatGPT. 

It’s helped me crystalize ideas in minutes instead of hours. When I’ve got a hundred thoughts competing for attention, it acts as a translator, pulling the threads together into something coherent. 

That clarity has been a game-changer. 

Not just for me, but for the people I serve. Because now, I can focus more on crafting solutions that actually address their pain points instead of getting bogged down in the minutiae of figuring out how to articulate them.

And isn’t that what we’re all looking for? 

A way to move from stuck to clear, from scattered to focused? Whether it’s a tool like ChatGPT or something else entirely, finding that partner—human or not—makes all the difference.

So, let me ask you: What’s your “first full-time employee” helping you with these days?