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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

“I’m playing with house money…”

 

“I’m playing with house money…”

 
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That’s how I feel everyday about picking up a camera and making a living from it, :)

 

I expressed this sentiment during my conversation with Scott Perry on his Creative On Purpose Podcast - it’s something that, once upon a time, would never have been possible for me..

...until it was, of course, :)

In addition to this piece of the chat, Scott and I talked about a couple different topics related to who I am, who I serve and why I do what I do:

  • What is branded lifestyle portraiture and why would people want to build a brand in the first place?

  • How do you help clients get over the “this is too much me” feeling when they inquire about a portrait session?

  • How did I decide that working with thought leaders was what I would do with my business?

  • How much does vanity play in crafting these branded lifestyle portraits?

  • How did I make the step from behind the camera to in front of it in order to be the face of my business?

Here’s where you can check out this conversation (it’s a Facebook Live video, so, make sure you’re logged in before so the internet gremlins don’t stop your access.)

You can opt for audio-only if that works better for you.

Either way, check in and let me know any thoughts that might’ve bubbled up to the surface for yourself as you were listening.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)