One surefire way to sabotage your brand
While there are plenty of landmines that can torpedo your brand...
...this one is definitely at the top of the list.
When was the last time that you came across a website that had text-heavy pages, no photos to speak of and thought to yourself, “Ah, an endless sea of words - I LOVE IT!”
I’d venture a guess and say that you’ve ever had that experience.
I know I sure haven’t.
And there’s a very simple reason why.
Text-heavy websites are a chore to get through…
...or in many cases, they’re simply bounced away from with no return trip scheduled.
But why is that?
Well, it’s because we’re visual beings with a brain that’s thirsty for images to help make meaning of a situation as well as reinforce and complement the story that’s shared through words.
Long story short, your brain gets bored as hell with just words.
And this doubly goes for your website.
If you treat your website as if it’s a Wikipedia page with tons and tons of words and no images, it’s not just boring, but it also could sabotage your brand.
Remember, your site is a digital introduction to those who are qualifying whether or not you’re the solution to their problems.
They want to get a sense of how you specifically help those who are in their shoes.
They also want to feel out whether or not their intuition will lead them towards or push them away from learning more about you and your services.
So rather than simply telling through hundreds or thousands of words, SHOW THEM what that looks like:
Show them a slice of your personality through an expressive headshot.
Show them how the sausage is made with candid lifestyle portraits that reveal your day-to-day activities
Show them what working with you looks like through lifestyle portraits taken of you on stage, in front of the room or on a screen.
Show them your more human side with images of you engaged in hobbies and other activities that are meaningful to you as a way to be more relatable to them.
Show them the transformation that you offer with your services by sharing photos with clients who’ve made it to the other side and want to sing your praises.
If you strategically compliment words with images, you’re saying more by writing less, and that will naturally draw people in to want to learn more.
And with the desire to learn more, they’ll go to your social pages to read more of your content.
They’ll request to join your online groups.
They’ll ask colleagues who’ve worked with you about the experience.
But they don’t need the kitchen sink thrown at them the first second they discover you online.
Use your website, and the lifestyle portrait and other image content on it, as an opportunity to entice their curiosity and the desire for more.
So which photos make the most sense to use on my website?
I have a resource that can help you with that :)
It’s called The Visual Storytelling Guide For Experts: 9 Must-Have Photos To Capture Your Audience’s Attention
This Guide shares the types of lifestyle portraits and other image content that will inspire your audience to stop the scroll, read your content, and follow through on the call-to-action.
Want to learn more about it?