BLOG.jpg

John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[PODCAST] Gerbycast with Phil Gerbyshak

 

A picture is worth a million bucks?

 
 

It could be if you have the right photos and use them the right way :)

 

In my 5+ years working with experts, I’ve been fortunate enough to meet a wide variety of interesting people. 

I met Phil  through the National Speakers Association, and have chatted with him on several occasions, mostly because I think he’s a cool dude. 

And, he happens to know a thing or two about LinkedIn, sales and leadership, so there’s that, as well. 

The icing on the cake is that his glasses game is STRONG, and I’m a sucker for details :)

Regardless of the specs, he was kind enough to invite me recently to his show to talk about pictures.

Specifically, we chatted about:

  • Why it’s important for speaker experts to invest in both photos and video

  • Why it’s important for them to also be mindful to share professional and smartphone self-portraits

  • How photos help create the perception that an expert is worth every penny they charge

  • How to qualify the right photographer for you

  • Where should an emerging speaker start when figuring out the photos they need to promote their business, brand and services 

Here’s where you can listen to our conversation.

What were your takeaways from this conversation? Any questions or comments pop up for you?

If so, please leave them in the comment section.