Avoid posting this type of photo online at all costs!
Avoid creating image content that will leave your audience confused…
It might turn them off to wanting to get to know you better.
When it comes to creating image content that will resonate with you audience, the primary goal is to inspire them to want to get to know you better by following what you share throughout your online presence.
As a result, it’s important to be consistent and not throw any weird monkey wrenches into the mix so that it negatively affects the connection and rapport they’re building with you and your transformational message.
Unfortunately, I’ve come across a slew of lifestyle portraits that expert-based business owners in the speaker and author space have been sharing that represents that monkey wrench.
In the following video, I talk about one type of photo in particular that could sub-consciously and consciously affect the emotional connection and trust that you’re building with your audience:
(If your browser isn’t loading the video, click here to watch.)
Although it may seem like not a big deal, creating image content that confuses your audience in the way I described in the video could be all it takes to turn someone off to you and your message.
Just like that.
Don’t believe me?
Think about all the times that you were in the market to hire an expert. How sensitive you were to everything you saw and read before you made your final decision?
I know that when I was in that position, my attention antennas were perked up and at the first sight of something that didn’t feel right, or it felt like the expert was putting on a show, I bolted and searched for another option.
Keep that in mind as you update your online presence with new image content.
Any takeaways or questions came up for you while watching this video? Please share your thoughts in the comment section here.
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