Spaces and places matter in your photos...
I am not a real estate photographer, never had the desire to be one, but sometimes I have to play one behind the camera.
Such was the case recently for a multi-day mastermind that was held in one of the most aesthetically beautiful spaces I’ve ever had the pleasure of working.
During the strategy call with my client, Rebecca, she stressed the importance of capturing photos of the location.
At first, I wasn’t sure why that was important, since photographing masterminds is generally all about capturing the people and the magical moments that occur throughout.
Fast-forward to arriving in the Dominican Republic and walking through the front door of the villa - which was about 3x the size of my front door - and into the living room.
My first thought?
Holy shit! This is ridiculous.
I was EXCITED to shoot just the space itself - let alone the people, the moments, yada yada yada…
I spent several hours the first day walking around photographing what I saw.
It was an unusual experience to literally ignore the mastermind going on in one of the rooms and simply focus on the space itself.
(I ended up shooting over 5000 photos of the mastermind and other activities that transpired in those 4 days, so people weren’t ignored for long.)
Regardless, when it comes to capturing a multi-day mastermind in a remote location, it’s essential that photos of the space are important to include in the client’s portfolio.
They help to provide context on what the learning space looks like, which only serves to entice potential participants to sign up for the next one.
For coaches who run masterminds in remote locations - be sure to instruct your photographer to take ample photographs of the space so that it gives your design team a wealth of options when putting together marketing materials for your next event.
Aside from the transformative experience that happens in the room, the location, decor and other amenities add to the FOMO factor, and it’s important to play into that in the way you sell this experience.
Now, to all the real estate professionals - do I have a future shooting houses? After this experience, I feel like I can be converted :)