One is not enough...

Consider this: you're an expert who delivers keynotes, conducts trainings and facilitates masterminds.

You've been around long enough to know your worth and the value you bring to your audience.

But when it comes to being caught in the act of delivering your services, all your photos only feature you in one scenario.

Despite the breadth of your expertise, your audience only sees a fragment of how you serve.

You need to change that.

When potential clients are considering hiring you to speak or attend a training or become part of your mastermind, they're investing in an experience.

Providing visual evidence of what that experience looks like can be a critical factor in their decision-making process.

Visual storytelling captures not just who you are, but how you work and create impact for those you serve. For experts who speak, train, and facilitate masterminds, this means sharing image content that demonstrates you in action.

This helps your audience to visualize the experience.

They can see the passion in your eyes, the engagement of your audience, and the transformative journey you guide your audience through.

It's about allowing them to envision what it's like to learn from you - a preview that motivates them to sign up for the experience.

When it comes to the types of photos to leverage across your online presence, while it's important for the photos to showcase the size and scope of the rooms where you work, not all images need to be wide shots reducing you to a tiny little spec amidst a sea of audience members.

Yes, those are good, but zoom-in, too.

Close-ups of you passionately delivering your message are invaluable. These photos capture your energy, your command of the subject, and the depth of your engagement with your audience.

They see your commitment and are compelled to be a part of that journey.

Ensure your visual storytelling assets include a mix of images showing both the larger context and the intimate, powerful moments of connection.

And that goes for any room in which you work - from a boardroom of 10 to a ballroom of 1000.

Feed your audience with compelling and diverse visuals that show them the various possibilities to be transformed by you.