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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

The wrinkles and nuances

 

Capturing the essence of your event is about so much more than just the presentations and panels.

It's about the "yes ands" – moments that truly flesh out the narrative of what happened in that room.

It's in these small, yet profoundly impactful interactions where the heart of the event beats the loudest.

Consider the innovative approach that Workman Success Systems offered in their recent coaching event by integrating a Bingo game into the event's schedule - a simple yet effective way to foster conversations amongst the coaches.

This wasn't just any Bingo game; it required participants to dive into personal conversations, asking one another about their lives, experiences, and insights.

For every "yes" received, they got a trading card - a tangible memento of the connection made.

But why is this important?

These visual assets don't just show people sitting in a room listening to a speaker - they highlight an interactive and dynamic aspect of the event. They showcase engagement and genuine connection.

Including team-building exercises and opportunities to meet new people in your event’s image portfolio does more than just provide a visual recap.

These photos demonstrate the event's additional value of being a catalyst for building lasting professional relationships amongst those within the group.

A well-rounded event image portfolio is a visual testament to the rich, multifaceted experiences attendees gain beyond the insights and inspiration shared from the stage..

It's also about connections, conversations and community built.

For experts who host their own events, remember: your event’s image portfolio needs to showcase the full spectrum of experiences offered.

From the highly impactful panel discussions and presentations to the personal connections made and reinforced over shared stories, every photo contributes to the overarching narrative of your event.

It’s these images that will resonate most with past and potential future attendees, drawing them not just to the content but to the experience and community your event delivers.