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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Let's talk about makeup

 

One aspect of a photo session that often is underestimated but could make or break the success of your time in front of the camera is makeup.

Whether it's for a portrait session or a live event, the right makeup approach can make a world of difference.

Now, the golden rule?

Keep it natural and clean.

Why?

You want to look like you, just on a really good day. We're talking minimal shine, something that accentuates the angles and contours of your face without overpowering them.

Think of your makeup as the subtle enhancer, not the main show.

That’s what your face is for!

Add a bit of pop to the usual routine, sure, but don’t venture too far from what you normally do. You want to recognize yourself when you look at those photos.

Overdoing it can lead to a situation where you don’t feel like yourself, and that discomfort shows up on camera.

And let's not even get started on what happens if a makeup artist goes a bit too far – you might end up not liking any of your photos, and we don't want that.

In addition, always have a touchup bag with you.

Matching tones, a little powder, maybe a lip touch-up – whatever you need to keep your look consistent throughout the day.

You'd be surprised how often people touch their faces without realizing it. A quick dab here and there can keep you looking fresh and ready for the camera.

Remember, in front of the camera, less is often more when it comes to makeup. You're aiming for a polished version of yourself, not a transformation into someone else.

Keep it real, keep it you, and let the camera do the rest.

So, before you step in front of those lights, take a moment to think about your makeup.

It's a small detail that can have a big impact on your final photos.

Let's make sure those shots show off the real, authentic you – the you that your audience knows and loves.