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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

"...this investment added SIGNIFICANTLY to my brand..."

 

“I wanted to add to my assortment of photos in my library that shows pictures of me

on stage to build credibility as a keynoter.

I also wanted more of an assortment of photos from a social media standpoint. In addition, I have a speaker kit and needed more images for that. So, I hired John to take care of that for me.

In terms of preparation, John and I had multiple conversations about my image goals, the venue itself, and the various elements involved that he needed to capture.

I also had a video crew there, and based on John’s production experience and his knowledge of what speakers need, video-wise, he took charge and gave the video team direction to make sure I was getting the most value from their effort.

Based on the quality and variety of the photos he created, this investment added SIGNIFICANTLY to my brand as a credible keynote speaker. That added credibility will make it easier for me to book more keynotes and charge what I’m worth.

I've hired the wrong people before, and wasted a lot of money and time on pics that don't achieve my goals. With John, not only do I know that I'm going to get what I need, I'm going to be taken care of the whole way, because John knows what I need even if I don't.

You want to work with people you like, and we’ve worked together on many shoots together and we’ve built a relationship, and I know what to expect from him every single time.

I’m thrilled with what we created together. Thanks, John.”

It’s always a pleasure to create magic with you, Mike Goldman. Not only do I value the chance to have you in front of the camera, but I deeply value your friendship - we had some great conversations in the car heading to and from the venue.

I look forward very much to our next roadtrip, which, hopefully, is sooner rather than later :)