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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

They'll never be a "perfect" time for photos

 

Contrary to popular opinion...

 
 

...they’ll never be a “perfect” time for a photo session. Here’s why...

 

In the minds of some speakers, authors, trainers, consultants or expert business owners, there needs to be a “perfect” time for them to invest in high-quality, lifestyle photos.

It’s as if the stars need to be aligned and the gods are finally divinely favoring them for their turn to shine in front of the camera.

But here’s the reality:

We’re all busy people. We have our attention in 20 different directions at all times. We’re building bridges in one area of life, and putting out fires in another...and that extra 10 pounds isn’t going to fall off by itself.

Long story short, the time deficit will keep on keepin’ on for as long as you want to grow and scale your business. 

Also, the family obligations will not stop.

And, other important areas of your life will continue to occupy your leftover attention.

So, there is never a “perfect” time for a photo session.

Oh, and with regard to that extra weight - no one is going to disqualify how you can help them if you’re 10 pounds heavier than where you want to be. They give a shit about improving their lives, not whether or not your waistline is a problem area for you.

As a result, the time for updating your image content portfolio is NOW.

The longer you wait, the more time those that need you and have no idea you exist will find someone else to help them.

And who wants that to happen? 

Should you just throw yourself in front of a camera for the sake of creating these photos then? Well, no, that’s not going to work, either. 

Instead, you need to invest in working with a photographer who: 

  • Plots out a well-made plan to eliminate wasted time 

  • Creates flattering, yet honest, photos that illustrate exactly where you are in your life 

  • Dials your A.D.D. brain into the present moment, so you’re confident, relaxed and ready to create lively and timely image content. And they’re ready and able to snap your attention back to the camera when it starts to drift

  • Is experienced in serving experts who have as hectic a schedule as yours, and yet still can deliver the image content that presents you as an authority in your space of expertise

You invest in working with a photographer that you trust can work around your busy life.

And when you do, every time you’re in front of their camera, it’s the “perfect” time - rain or shine :)

At the end of the day, the longer you kick the can down the street and put off updating your image content portfolio, the less likely you will make the investment in an opportunity to become memorable in the eyes of those you serve.

It’s my job to make sure that doesn’t happen :) 

Now, I’m not a fit to serve every expert, but there’s only one way to find out if that’s the case - and it starts with a phone call.

Set up a time to chat with me and let’s see if I can help you create that “perfect” time to be in front of the camera.