Money shot(s)
Have you ever asked your photographer to send you the money shot from your session?
Read on to learn why you need to reframe this ask.
In some cases, after a session - whether it was a live event, virtual presentation or portrait shoot - a client will ask me to pick a money shot.
Now, I find this to be a truly difficult task…
…without any additional context.
You see, when it comes to any session I conduct, my goal is not to focus on capturing that one, amazing image that encapsulates the moment.
My intention is to deliver a series of compelling and diverse visual assets that represent money shots for specific purposes.
As a result, each photo in their portfolio represents a go-to asset for a highly specific purpose.
Rather than ask your photographer for the money shot, be more specific in your ask.
The way to do that is by segmenting all of the different visual asset needs that your team has in order to execute on your marketing strategy.
What would a money shot look like to your marketing director? Business development specialist? Social media manager? Speaker agent? Website developer? Graphic designer? Video team?
What are they currently working on? What are the visual asset holes that need to be filled with fresh content? How can that hole be covered through the photography that was just created?
While there may be some overlap, each specialist on your team is looking for something unique to their needs. It’s through this high-quality, visual variety from online touchpoint to online touchpoint that helps elevate your brand perception in the minds of those who need your help the most.
Regardless, taking into account the needs of various members of your team will help narrow the focus when looking for the right photo to do the job.
Be sure to ask your team what they’re thinking in terms of what they need, and relay that to your photographer so they can cull the herd and identify key images throughout the portfolio that match those needs.
This will ensure your team is able to grab them and implement them immediately.
It will also help recalibrate your expectation levels going into a session from that of simply hoping for one good photo to creating a vast amount of valuable photos that can be used for a variety of purposes throughout your marketing strategy.
After all, your investment in high-quality photos is worth WAY more than just one, good money shot :)
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