Pretty pictures...with a purpose
It’s one thing to hire a photographer to shoot pretty pictures.
It’s quite another to hire a photographer to shoot pretty pictures with a purpose.
And that purpose is to collaborate with you and your team to identify the immediate and long-term, image content needs to plug directly into your marketing and promotion strategy.
Long story short, they need to ditch the vanity-only mentality and think like a marketer.
When your photographer approaches the session in this manner, there’s no jamming square pegs into round holes; everything is customized and tailored to what you need as it’s captured in the camera.
And the reason is simple.
Strategy. Lots of it.
During these conversations, photographers who think like marketers aren’t solely concerned with locations and outfits.
They’re asking questions about your business and life, taking detailed notes, and identifying the interesting nuances in your personality, processes and expertise that needs to be shared in photographs.
As a result, they understand who you are, who you serve, what problems you solve and why you do what you do, and craft a plan on how to capture these values and objectives in images.
They’re familiar with your personality and are able to draw out various aspects of it when you’re in front of the camera. Their goal is to create an image content portfolio of photos that spans the emotional spectrum - from vulnerable to victory.
They’re aware of the types of stories you share with your audience, and suggest the types of lifestyle portrait, virtual photos and other image content that would visually punctuate the sentiments of those stories.
They know about every aspect of your business - consulting, speaking, books, podcasts, masterclasses, etc. - and offer a well-designed plan to capture a variety of images that highlights each aspect in a compelling and persuasive way.
They’re not simply a camera monkey commodity for hire; they’re your Visual Storytelling Creative Director behind the lens.
If your goal is to position yourself as the go-to expert in your space throughout your online presence, a good place to start is hiring a photographer who thinks several levels beyond mere vanity and creates massive amounts of value for your investment in the collaboration.
Your transformational work deserves it.
If you’re interested in hiring a photographer who thinks like a marketer, I’m currently opening up my schedule to limited, VERY LIMITED, lifestyle portrait sessions. Set up a time to chat with me and let’s see if we’re a fit to work together.