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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

What's life look like to you?

 

What aspects of your life do you want to share with your audience?

 
 

Show it in your photos.

 

There are a lot of commonalities amongst experts when talking about how they serve their audiences. 

They speak on stages. 

They write books.

They facilitate workshops and other training. 

This is important to share with those you serve as it gives them a preview of what it’s like to work with you. 

But that’s only part of the story. 

You see, as an expert, you’re in the business of building relationships. 

As such, you need to share other aspects of your life in order to give your audience a chance to connect with you on another level beyond the work for them to see if you’re the type of person that they’d want to be around. 

It’s one thing to help solve their problems.

it’s another when determining whether your personality and disposition when helping them solve their problems meshes well with theirs. 

And that’s why I encourage my clients to share other aspects of their lives in their photos. 

Any fun hobbies? Family-oriented? A collector of something? Fun experiences?

One thing to keep in mind - only share aspects of your life that you are comfortable sharing. There’s no need to put everything out into the world as some things are only for you and those in your life. 

For one of my clients, David, while he spends a ton of time on planes, in board rooms and on massive stages, he also is a farmer at heart. 

Chicken coop. Horses. Tractor. The whole nine yards.

And, it’s a family affair. 

Since he’s already shared this aspect of his life in self-portraits online, we both agreed during his strategy call that capturing lifestyle portraits of him with members of the family on the farm would be a solid addition to his professional image portfolio.

So, that’s exactly what we did:

Sharing these types of images allows your audience of potential clients, subscribers, members and partners to see what you look like when your superhero expert cape is taken off and you’re just living your life. 

And this creates a chance for them to see you simply as a human being. 

While it’s essential you project a perception of confidence and authority throughout your entire online presence, being relatable and approachable is also a big deal, too. 

If they don’t feel like you’re someone they can talk to and open up about where they are, they will find someone else who they do connect with in that way. 

Keep this in mind before your next branded lifestyle portrait session. Make room for lifestyle photos that share more than just how you serve. 

If you’re uncertain about what types of lifestyle portraits would help enhance your image content portfolio, set up a time to chat with me and let’s hash it out.