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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Your photographer needs to think like a marketer

 

Your photographer needs to think like a marketer

 
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This will save you from a lot of headaches after the fact.

 

Yes, you need to look awesome in your photos, there's no doubt about that.

But, you also need image content that satisfies the various needs you have for image content throughout your entire online presence.

How can you ensure this happening?

When you’re on the same page with your photographer in terms of the goals of your branded lifestyle portrait session, that will ensure that you’re not just capturing beautiful candid images, but you’re capturing marketing and promotional assets that can immediately plugged into your online presence.

I talk more about this concept in this video.

(If your browser isn’t displaying the video, click here to watch,)

One point to mention after watching this video…

When your photographer thinks like a marketer, that means that he or she is spending the time not only during the session, but BEFORE it as well, strategizing and planning how to make the most of your time in front of the lens.

That creates a much more worthwhile and valuable experience for you, overall.

Make sure any potential photographer you work with offers a pre-session strategy call - it’s a HUGE piece of the pie.

If you have any questions that came up while watching this video, share them in the comment section below - I’ll be happy to answer them for you, :)

PS - If you found this video helpful, please do me a favor and click one of the SHARE buttons below this post and allow your network to find value in it, as well, :) Thank you in advance, :)