What's your interesting wrinkles?
What are the interesting wrinkles and nuances that make you uniquely you?
Show them in your photos.
During a strategy call with a client, Mike, we touched on a variety of topics related to his session.
We identified his office as a primary location to spend a considerable amount of time capturing a variety of candid photos, since he spends a lot of time working there.
He conducts virtual meetings, brainstorms ideas, records his podcast, and works on other business-related matters while parked at his desk.
In the midst of writing down all of the key photos to capture, he mentioned one last thing:
“We have to get photos of me juggling.”
Wait, what?
Mike explained that when he’s on the phone coaching clients, he paces throughout his office, holding three juggling balls in his hands, and juggles them from time to time.
Once he explained that, I was all in on adding that to the shot list.
And during the session, we had a bit of fun capturing a variety of angles of him juggling to his heart’s content…
…while he’s not yet ready for a juggling special on Netflix anytime soon, it was an interesting and compelling addition to his image content portfolio.
Not because he needed to put on a show in front of the camera.
But because when the camera isn’t there, this is what his process looks like. This is a unique wrinkle that works well to visually punctuate stories he shares in his online content, specifically about how he works with his clients.
I know this to be true because I also work with Mike on the storytelling in his content, and we’ve already used a couple of these juggling images for posts :)
Before the next time you set foot in front of a camera, during the strategy call with your photographer, go deep and uncover the interesting wrinkles and nuances into how you work, brainstorm ideas, interact with clients and think critically to yourself.
Identify the “juggling” moments in your day to day, and share that with your audience.
These photos help them to get to know you better, which helps them qualify whether or not you’re a fit to solve their problem.