Share your truth in your image content...
You’re not simply posting photos as a means to an end...
...you’re sharing aspects of your truth.
I recently had a conversation with a speaker colleague and the topic of how I help solve problems for speakers arose.
When I rattled off a bunch of solutions that I create for speakers, authors and expert-based business owners, he just stood there in silence marinating over the list.
His response?
“You offer your clients the truth about themselves.”
Well shit, I never really thought about it in that way before, but that one word - truth - really resonated with me.
It resonated because there is a lot of “truth” in what he said (see what I did there?).
As I stood there thinking over the knowledge he just dropped on me, the pieces started to fit together…
True aspects of my clients’ personality shines within their facial expressions.
There’s truth in the outfits that my client’s wear that reflect their style and appearance.
There’s truth in the lifestyle activities in which my clients partake in front of the camera.
There’s truth in the props that clients bring to their sessions because they emotionally resonate with them in one way or another.
An in-person, branded lifestyle portrait session is not about capturing photos that present you as “faking it to make it,” but rather, “presenting you as you already are.”
The same can be said about the way you present yourself virtually during your webinars, keynotes and masterminds, as well as the smartphone photos that you snap of yourself.
And being more than okay with it.
There’s a lot of power and influence in being truthful in the way that you present yourself in your image content.
There’s also a lot of confidence, too.
If you’re bold enough to be exactly who you are in front of the camera as you are in your life, that opens you up to rejection.
But with that potential rejection also lives a special kind of freedom that you cannot achieve when pretending to be something or someone that you’re not.
And that truthfulness will help you overcome any sense of rejection from those who do not see you as the solution to their challenges because you know that where one door closes, another inevitably opens.
So when you decide to update your images throughout every touch point of your online presence, say to yourself, “does this photo present me in a truthful light?”
If it doesn’t pass muster, then don’t use it. It’s not worth confusing your audience over it.
But if it is, be sure to use those photos everywhere.
That image will attract the types of people you want to work with because the emotional connection that it creates with your audience is coming from a truthful, honest and relatable place.
And there’s no better way to build relationships online with those who need your help than that.
Turning to you…
How do you present yourself truthfully online?
Also, do you feel as though your current crop of images truthfully reflects who you are, who you serve and why you do what you do?
If not, it might be time to wipe the slate clean and invest in an image content portfolio that feels more like you.
If you want an honest assessment, I’m here to help.
Schedule a call with me and let’s talk about it.